
Brand24
8.2#1 in social media listening softwareFrom $249 a monthAndroidiOSWebAPI
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| Fact | Brand24 | Meltwater Social Listening |
|---|---|---|
| Alert channels | Email,Slack,Microsoft Teams,in-app,mobile push notifications | Slack,Microsoft Teams,email,mobile app push alerts,SMS |
| Founded | 2011 | 2001 |
| Free plan | No | No |
| Headquarters | Wrocław, Poland | San Francisco, California, United States |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Meltwater lists Power BI, Domo, Looker, Salesforce, Slack, Microsoft Teams and AI assistants such as Claude and ChatGPT among its integrations and connections. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | It provides brand-level sentiment enrichment and sentiment shift analysis. |
| Social network coverage | Facebook,Instagram,X (Twitter),LinkedIn,Reddit,YouTube,TikTok,Twitch,Medium,Quora | X,Meta (Facebook and Instagram),YouTube,TikTok,LinkedIn,Reddit,Pinterest,Snapchat,Twitch,Discord,Threads,Bluesky,WeChat,Weibo,RED (Xiaohongshu),Douyin,Toutiao,QQ,Bilibili,Youku,Naver,Kakao Talk,LINE |
| Web monitoring | Yes | Yes |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | The product brings social, news and forum conversations together to help teams monitor brand perception, track competitors and detect risk. |
Brand24 may suit businesses, marketers, agencies, and startups that need to monitor brand, competitor, or topic conversations. Its analytics, alert channels, and reporting formats may also suit teams sharing monitoring results.
It suits communications and marketing teams that monitor several social and digital channels, as well as agencies managing multiple brands or campaigns. Teams can choose from plans described for small teams through global brands and agencies.