
AWeber
8.4#9 in email marketing toolsFrom $4.99 a monthFree planWebAPI
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| Fact | AWeber | Mailchimp |
|---|---|---|
| A/B testing | Yes | A/B testing is offered for testing and optimizing email campaigns. |
| API | The AWeber API is a REST API with webhooks that lets developers add subscribers, send campaigns, retrieve analytics, and manage lists. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 1998 | 2001 |
| Free plan | Yes | Yes |
| Headquarters | Chalfont, Pennsylvania, United States | Atlanta, USA |
| Integrations | AWeber integrations connect it with hundreds of third-party tools, and Zapier or Pabbly can bridge to thousands of applications. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Yes | Yes |
| Monthly send limit | 5000 | 5000 |
| Native integrations | 750 | 300 |
AWeber suits small businesses and entrepreneurs who need email campaigns, automations, landing pages, and integrations. It also offers ecommerce tools and a developer API for managing campaigns and subscriber data.
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.