AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Basis DSP
What both publish
| Fact | AdRoll | Basis DSP |
|---|---|---|
| API documentation | Public API reference documentation covers CRUD operations, parameters, schemas and consent-banner configuration. | Basis says Enterprise API customers receive detailed documentation and dedicated support, but the page does not identify a public SDK. |
| Headquarters | San Francisco, California, United States | Chicago, Illinois, United States |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Basis lists more than 170 industry API integrations spanning programmatic, search, social, direct and connected TV. |
| Rating on G2 | 4.1 out of 5 from 787 reviews. | 4.4 out of 5 from 295 reviews |
| Rating on TrustRadius | 3.7 out of 10 from 111 reviews and ratings. | 9 out of 10 from 24 reviews and ratings |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Basis DSP plans
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Basis DSP if…
Basis DSP is aimed at media professionals planning and managing advertising campaigns across multiple digital channels. Its Enterprise API is described for brands, agencies, MarTech platforms, publishers, and franchise models.