Adobe Journey Optimizer B2B Edition
6.3#93 in marketing automation softwareWebAPI
VisitAdobe Journey Optimizer B2B Edition vs HubSpot Marketing Hub
HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Adobe Journey Optimizer B2B Edition | HubSpot Marketing Hub |
|---|---|---|
| Audience | Adobe describes the product as supporting marketing and sales teams, including marketers, business development representatives, data analysts, and operational administrators. | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 1982 | 2006 |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead capture forms | Yes | Yes |
| Lead scoring | Yes | Yes |
| Purpose | Orchestrates B2B person and account journeys using AI and automation to engage and qualify buying groups. | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. |
| Security and compliance | Adobe says it undergoes independent audits and complies with many industry standards and regulations; the Trust Center provides current compliance attestations and security information. | HubSpot’s Trust Center lists SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, and TRUSTe certifications or badges. |
Adobe Journey Optimizer B2B Edition plans
- Adobe Journey Optimizer B2B EditionPriced on request
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Pick Adobe Journey Optimizer B2B Edition if…
It suits marketing and sales teams coordinating journeys for B2B accounts and buying groups. Its sales workspace and insights also address business development representatives, analysts, and operational administrators.
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access