
Adobe Advertising Creative
5.7#9 in cross-channel advertising softwareWebAPI
Visit

| Fact | Adobe Advertising Creative | AdRoll |
|---|---|---|
| Audience targeting | Targeted experiences can use a decision-tree model that changes ads in real time based on audience signals such as behaviour, geography, demographics and journey stage. | Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers. |
| Headquarters | San Jose, California, USA | San Francisco, California, United States |
It suits businesses seeking to personalise display and video ads, test creative across channels and audiences, or retarget customers. It is also relevant to teams that need ad performance tracking and Adobe asset integrations.
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.