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Adobe Advertising Creative vs AdRoll

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AdRoll

7.1#1 in cross-channel advertising softwareFree plan
Free planWebAPI
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What both publish

FactAdobe Advertising CreativeAdRoll
Audience targetingTargeted experiences can use a decision-tree model that changes ads in real time based on audience signals such as behaviour, geography, demographics and journey stage.Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers.
HeadquartersSan Jose, California, USASan Francisco, California, United States

Adobe Advertising Creative plans

  • Subscription—
  • Usage-basedPriced on request

AdRoll plans

  • Account-Based RetargetingFree
  • Account-Based MarketingPriced on request
  • Account-Based Marketing + AdvertisingPriced on request
  • Advanced Package—
  • Managed Services AdsPriced on request
  • Managed Services Advanced Package—

Pick Adobe Advertising Creative if…

It suits businesses seeking to personalise display and video ads, test creative across channels and audiences, or retarget customers. It is also relevant to teams that need ad performance tracking and Adobe asset integrations.

Pick AdRoll if…

AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.

Charts they share