
ActiveCampaign
8.0#20 in email marketing toolsAndroidiOSWeb
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| Fact | ActiveCampaign | SendPulse |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2003 | 2015 |
| Free plan | No | Yes |
| Landing pages | Yes | No |
ActiveCampaign suits teams that need marketing automation across several customer channels, with segmentation, lead scoring, and campaign testing. Its team permissions and shared inboxes may also fit businesses coordinating marketing work among multiple users.
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.