AB Tasty
7.9#2 in website optimization toolsFrom €15,000 a yearAndroidiOSWebAPI
VisitAB Tasty vs Omniconvert Explore
Omniconvert Explore
8.0#3 in conversion rate optimization softwareFrom $167 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | AB Tasty | Omniconvert Explore |
|---|---|---|
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | LinkedIn lists Omniconvert as a privately held technology company with 11–50 employees. |
| Documentation | The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community. | The help center covers installation, Shopify and Google Tag Manager setup, GDPR, cookies, experiments, integrations, troubleshooting and developer topics. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Personalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays. |
| Product purpose | AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics capabilities. | Omniconvert Explore is an A/B testing and CRO platform for ecommerce brands. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.1 out of 5 from 18 reviews. |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.6 out of 5 from 193 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 5.0 out of 5 from 1 rating. |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.1 out of 5 from 18 reviews. |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 8 out of 10 from 5 reviews. |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Server-side SDKs are available for PHP through Packagist, TypeScript/Node through npm and Kotlin through Maven Central. |
AB Tasty plans
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Omniconvert Explore plans
- FreeFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
Pick AB Tasty if…
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies and enterprises with advanced requirements. SDK support spans web, mobile and server environments.
Pick Omniconvert Explore if…
Explore is aimed at D2C brands, ecommerce businesses and omnichannel retailers that want to test and personalize site experiences. Its segmentation and reporting tools may suit teams that need to examine visitor groups and experiment results.