17.5
Helium 10 is marketplace software for sellers using Amazon, Walmart, and TikTok Shop.
Free planAndroidiOSWeb
Best PPC Software in 2026
PPC software helps you plan, run and review pay-per-click campaigns. The list compares tools on free plans, starting prices, ad channels, bid automation, keyword research, exports, managed accounts and conversion tracking. If you need phone access, check for an Android app before choosing. Platform coverage in this category can include Android, iOS, web, APIs and browser extensions, so confirm the platforms for the…
26.8
Free planWebAPI
36.8
SellerApp is an e-commerce intelligence platform for Amazon sellers, with tools for product discovery, keyword research, listing work, and advertising.
Free planWebAPIExtension
- 4
SpyFu
WebAPI6.8From $29 a month - 5
ReportGarden
WebAPI6.4From $75 a month - 6
Teikametrics
Free planWeb6.4From $179 a month - 7
Google Keyword Planner
Google Keyword Planner is a free tool for researching keywords for Search campaigns and estimating search volume and advertising costs.
Free planWebAPI6.2Free plan - 8
Perpetua
Web6.2From $695 a month - 9
Snapchat Ads
Snapchat Ads is an advertising platform for businesses seeking to reach audiences with varied ad formats, audience targeting, and campaign controls.
AndroidiOSWebAPI6.1 - 10
WordStream Free Keyword Tool
WordStream Free Keyword Tool is a free web service for finding keyword ideas and performance data for SEO, AI search, and paid advertising.
Free planWeb6.1Free plan - 11
Reddit
AndroidiOSWeb6.0 - 12
Skai
Web5.3 - 13
Quartile
Web4.9 - 14
Adalysis
Web4.8 - 154.8
- 164.8
Choosing well
Compare free plans, trials and paid pricing
A free plan is available from tools in this category, while other options use paid plans or freemium access. Check what the free tier includes before committing.
Trial terms vary. Adalysis and ReportGarden list 14-day trials, while SellerApp lists a 7-day trial. Pricing can also be shown as a starting monthly fee or provided on request.
Match the ad channels you use
Compare the ad channels supported by a tool with the places where you run campaigns. This helps avoid paying for coverage you do not need.
Check bidding and keyword tools
Bid automation can reduce manual campaign work, while keyword research helps with finding and evaluating search terms. Compare these capabilities alongside the channels you plan to use.
Review exports and conversion tracking
Report exports matter when you need to share or process campaign results elsewhere. Conversion tracking helps connect ad activity with the outcomes you measure.
Managed ad accounts are another comparison point if you want a service to handle account work rather than use software on your own.
Confirm phone and web access
Platform support can include Android, iOS, web, APIs and browser extensions. Check the individual product details for the Android app or other access method you need.
Questions people ask
Do PPC tools have Android apps?
Android is a listed platform for this category, but support differs by product. Check the platform details for the tool you are considering.
Are free PPC tools available?
Yes. Google Keyword Planner and Microsoft Advertising list free plans, while GetChannel, Helium 10 and SellerApp list freemium access.
Which tools list a free trial?
Adalysis and ReportGarden list 14-day trials. SellerApp lists a 7-day trial.
Can I compare keyword research features?
Yes. Keyword research is one of the comparison points for this PPC software list.
Can PPC software track conversions?
Conversion tracking is a comparison point in the list. Check the individual product details to confirm how a tool handles it.