Google Keyword Planner
Google Keyword Planner is a free tool for researching keywords for Search campaigns and estimating search volume and advertising costs.
What Google Keyword Planner is
Google Keyword Planner is a free tool for researching keywords for Search campaigns and estimating search volume and advertising costs. Enter keywords or a website to get related ideas, or upload a keyword list as a CSV. The tool estimates monthly searches and the average cost for an ad to appear on searches for a keyword. A plan forecast estimates clicks, impressions, or conversions based on spend; it refreshes daily using recent data adjusted for seasonality. Users can filter and categorize ideas, organize keywords into ad groups, download forecasts, and share a plan by enabling access. Ad group organization is available in English only. It is available on the web and through an API, with search volume data, keyword difficulty, and competitor keywords. Access to basic features such as keyword ideas requires completing Google Ads account setup and entering billing information. Very low-volume or sensitive-category keywords may not be discoverable or forecastable. Each new keyword can contain up to 80 characters and 10 words.
Good
- Free resource with web and API access
- Suggests ideas from keywords or a website
- Forecasts clicks, impressions, or conversions
- Forecasts refresh daily with seasonal adjustment
- Plans can be downloaded and shared
Watch out
- Billing information and account setup required
- Ad group organization is English-only
- Low-volume or sensitive keywords may be unavailable
Who it suits
It suits advertisers planning Search campaigns who need keyword ideas, search estimates, or forecasts. It may also help people organizing keywords into ad groups, provided they can complete Google Ads account setup and enter billing information.
Verdict
Google Keyword Planner combines keyword discovery, cost estimates, and spend-based forecasts in one free resource. Keep its billing setup requirement and limits on some keywords in mind before relying on it.
Plans and prices
From Google Keyword Planner's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Google Keyword Planner | Free | Free resource; billing information and completed Google Ads account setup required to access basic keyword suggestion features |
The facts
Each one read from Google Keyword Planner's own pages, with the date it was checked.
What it does
- Access requirement
- Users must complete Google Ads account setup and enter billing information to access basic features such as keyword ideas.checked 9 Oct 2026
- API access
- Yeschecked 22 Sep 2026
- Forecasting
- A plan forecast estimates conversions, clicks, or impressions based on spend.checked 9 Oct 2026
- Forecast updates
- Forecasts refresh daily and use the last 7–10 days of data adjusted for seasonality.checked 9 Oct 2026
- Keyword ideas
- It suggests keywords related to a business’s products, services, or website.checked 9 Oct 2026
- Keyword inputs
- Users can find ideas from entered keywords or a website, and can upload existing keywords using a CSV file.checked 9 Oct 2026
- Keyword length
- Each new keyword can contain up to 80 characters and 10 words.checked 9 Oct 2026
- Notable limits
- Keywords with very low search volumes or in sensitive categories may not be discoverable or forecastable.checked 9 Oct 2026
- Organization
- Users can filter and categorize keyword ideas and organize keywords into ad groups; ad group organization is available in English only.checked 9 Oct 2026
- Purpose
- Google Keyword Planner helps advertisers research keywords for Search campaigns and view estimates of search volume and targeting costs.checked 9 Oct 2026
- Search estimates
- It provides estimates of monthly searches for keywords.checked 9 Oct 2026
- Support
- Google Ads Help offers a contact option and a help community for assistance.checked 9 Oct 2026
Money
- Cost estimates
- It shows the average cost for an ad to appear on searches for a keyword.checked 9 Oct 2026
- Free plan
- Yeschecked 22 Sep 2026
- Plan sharing
- Users can download forecasts and share a plan by enabling share access.checked 9 Oct 2026
