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Google Keyword Planner vs MarinOne

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MarinOne

6.9#1 in paid search advertising softwareFrom $500 a month
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What both publish

FactGoogle Keyword PlannerMarinOne
SupportGoogle Ads Help offers a contact option and a help community for assistance.Marin’s product pages invite prospective customers to request a demo, and its site advertises a free 30-day trial.

Google Keyword Planner plans

  • Google Keyword PlannerFree

MarinOne plans

  • Connect$500 a month
  • Ascend$1,000 a month
  • One$2,000 a month

Pick Google Keyword Planner if…

It suits advertisers planning Search campaigns who need keyword ideas, search estimates, or forecasts. It may also help people organizing keywords into ad groups, provided they can complete Google Ads account setup and enter billing information.

Pick MarinOne if…

MarinOne is aimed at digital marketers at brands and agencies managing advertising across channels and accounts. Its consolidated reporting and budget tools may suit teams working across multiple publishers.

Charts they share