Best Competitor SEO Tools in 2026
Updated
In short: Ahrefs is ranked #1 of 51 as of 4 October 2026, ahead of Semrush and Rankora. The best-ranked option with a free plan is Semrush. The lowest first paid tier on this page is Raven Tools at $3.25/mo.
To examine how competing sites perform in search, compare the coverage these tools offer for domains, pages, backlinks, and keyword or content gaps. Historical data can add context to research, while API access may be relevant if you work with tool data through integrations. The ranking also compares free plans and paid-from pricing. Ahrefs and Semrush are among the opening entries, alongside SpyFu; Rankora and Ubersuggest follow near the top. Consider which research areas you need to investigate and how much competitor coverage you want, then use the ranking order and listed criteria to compare options.
51 competitor SEO tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Ahrefs Top pick · 7.0 Free plan · $29/mo
#2 Semrush Runner-up · 6.9 
#3 Rankora Also great · 6.8 Free plan · $29/mo- Free plan apiWeb
- Free plan
- Yes
- Paid from
- 29 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About AhrefsVisit site - Free plan api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial Web
- Free plan
- Yes
- Paid from
- 29 /mo
- Competitor domains
- 3 domains
- Keyword gap analysis
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About RankoraVisit site - Free plan apiextensionWeb
- Free plan
- Yes
- Paid from
- 29 /mo
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About TopvisorVisit site - Free planFree trial Web
- Free plan
- Yes
- Paid from
- 149 /mo
RecognisedDocumentedFree planPlatforms$149/mofirst paid tier About WrankerVisit site - Free plan api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$29.08/mofirst paid tier About SEO PowerSuiteVisit site - Free planFree trial Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - apiWeb
- Free plan
- Yes
- Paid from
- 29 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About SpyFuVisit site - Free trial extensionWeb
- Free plan
- No
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$6.58/mofirst paid tier About Moz ProVisit site - Free trial apiWeb
- Free plan
- Yes
- Paid from
- 39 /mo
RecognisedDocumentedFree planPlatforms$3.25/mofirst paid tier About Raven ToolsVisit site - Free trial Web
- Free plan
- Yes
- Paid from
- 29 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About UbersuggestVisit site - apiWeb
- Free plan
- No
- Paid from
- 50 /mo
RecognisedDocumentedFree planPlatforms$50/mofirst paid tier About Content HarmonyVisit site - api
- Free plan
- Yes
- Paid from
- 50 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$50/mofirst paid tier About SerpstatVisit site - Free trial apiWeb
- Free plan
- No
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms€119/mofirst paid tier About SISTRIXVisit site - Free trial apiWeb
- Free plan
- No
- Paid from
- 89 /mo
RecognisedDocumentedFree planPlatforms$129.99/mofirst paid tier About cognitiveSEOVisit site - api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms - Free trial apiextensionWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Free trial apiWeb
- Free plan
- No
- Paid from
- 32 /mo
RecognisedDocumentedFree planPlatforms$36/mofirst paid tier About WebCEOVisit site - api
- Free plan
- No
RecognisedDocumentedFree planPlatforms$14.90/mofirst paid tier About LinkodyVisit site - Web
- Paid from
- 29 /mo
RecognisedDocumentedFree planPlatforms$29/mofirst paid tier About RankWatchVisit site - Web
- Free plan
- No
- Paid from
- 5 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$5/mofirst paid tier About SerpScaleVisit site - api
- Free plan
- Yes
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Paid from
- 139 /mo
- Backlink analysis
- Yes
RecognisedDocumentedFree planPlatforms$139/mofirst paid tier About Advanced Web RankingVisit site
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which competitor SEO tool is ranked first on Everything Xiaomi?
Ahrefs is ranked #1 of 51 with a score of 7.0. Semrush is second and Rankora third.
How many of these have a free plan?
8 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Raven Tools has the lowest first paid tier we found: $3.25/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.