Zenvia RCS for Business

C
C tier on WhatsApp Marketing SoftwareScore 6.0· #52of 72
Android app
Yes
Free plan
No
Runs on
Android, api, Web
zenvia.com
The Zenvia RCS for Business homepage

Summary

Zenvia RCS for Business sends rich, conversational messages through the native Android messaging app, using Zenvia Customer Cloud’s web interface or API. Businesses complete Google verification to send messages with a badge, logo, and official name. Message formats include RCS Basic for alerts, Rich Text Notification for carousels and buttons, and Rich Text Conversation for chat. RCS supports photos, videos, GIFs, action buttons, and carousels, while reports can show delivery confirmations, read receipts, and interactions such as button use. If a recipient’s device does not support RCS, delivery can fall back to SMS. RCS Basic messages are limited to 160 characters; Single and Conversational RCS support up to 5,000 characters. The channel is opt-in, and Zenvia says it follows privacy and security guidelines promoted by Google and Zenvia. Zenvia states it holds ISO 27001 certification and complies with Brazil’s LGPD. Pricing is on request; a Brazil RCS Basic channel pack is listed at 0.08 BRL per contact per message.

Who it is for

Zenvia presents the service for businesses sending order updates, cart recovery messages, promotions, billing communications, surveys, and product catalogs. It may suit teams that want rich Android messaging through a web interface or API.

What is good

  • Supports images, video, GIFs, buttons, and carousels.
  • Reports include delivery, reading, and interaction data.
  • SMS fallback for devices without RCS support.
  • Web interface and API access are available.

What to know first

  • RCS is described as native to Android.
  • RCS Basic is limited to 160 characters.
  • Pricing is on request.

Verdict

Zenvia RCS for Business combines verified-sender messaging, rich formats, analytics, and SMS fallback. Its Android focus and message-type character limits are important to weigh when choosing a channel.

Zenvia RCS for Business plans and pricing

All plans
RCS Basic (Brazil; USD 400 channel pack) BRL 0.08 Per message; listed for up to 24,213 sends with the USD 400 pack 160 characters · no multimedia · SMS fallback if recipient is not RCS compatible zenvia.com · 4 Oct 2026

Compared on WhatsApp marketing software

Two-way messaging
Yeszenvia.com

Facts

Purpose
Zenvia RCS for Business sends rich, secure, conversational messages through the native Android messaging app.zenvia.com · 4 Oct 2026
Verified sender
Businesses go through Google verification to send RCS messages with a verification badge, logo, and official name.zenvia.com · 4 Oct 2026
Rich media
RCS supports photos, videos, GIFs, action buttons, and carousels.zenvia.com · 4 Oct 2026
Engagement reports
Reports can include delivery confirmations, read receipts, and interaction data such as button interactions.zenvia.com · 4 Oct 2026
Message types
Zenvia describes RCS Basic for alerts, Rich Text Notification for messages with carousels and buttons, and Rich Text Conversation for chat.zenvia.com · 4 Oct 2026
API and platform
RCS can be sent through Zenvia Customer Cloud’s web interface or API, including for conversational journeys and chatbot integrations.zenvia.com · 4 Oct 2026
Fallback
If a recipient’s device does not support RCS, Zenvia can deliver the message by SMS.zenvia.com · 4 Oct 2026
Limits
RCS Basic supports text messages up to 160 characters; RCS Single and Conversational RCS support messages up to 5,000 characters.zenvia.com · 4 Oct 2026
Security and privacy
Zenvia says RCS follows privacy and security guidelines promoted by Google and Zenvia and is an opt-in channel.zenvia.com · 4 Oct 2026
Data protection
Zenvia states that it holds ISO 27001 certification and complies with Brazil’s LGPD.zenvia.com · 4 Oct 2026
Integrations
Zenvia Customer Cloud offers more than 20 native connectors and open APIs for custom integrations.zenvia.com · 4 Oct 2026
Support
Zenvia invites prospective RCS customers to contact a specialist to discuss a suitable solution.zenvia.com · 4 Oct 2026
Who it is for
Zenvia presents RCS for business messaging uses including order updates, cart recovery, promotions, billing, surveys, and product catalogs.zenvia.com · 4 Oct 2026
Platform limitation
Zenvia describes RCS as native to Android and says compatibility is expanding through the Universal Profile.zenvia.com · 4 Oct 2026

Company

Founded
2003zenvia.com · 28 Sept 2026

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