ValueFirst RCS Business Messaging
ValueFirst RCS Business Messaging lets businesses send branded, conversational messages through RCS.
What ValueFirst RCS Business Messaging is
ValueFirst RCS Business Messaging lets businesses send branded, conversational messages through RCS. Messages can contain images, videos, carousels, suggested replies, and actions such as opening URLs, sharing locations, or making calls. ValueFirst describes uses from delivery notifications to arranging a flight with rich cards and media. Campaign tools support creating campaigns and getting started within minutes. The service is available through web and API. Smart APIs also support SMS, WhatsApp, Email, Truecaller, and Voice, while the Infinito platform supports conversational journeys across those channels and Chatbot. Salesforce, CleverTap, and MoEngage are listed integration partners. RCS requires mobile data and operates through the native messaging app on supported Android devices, but Android support is not universal. Messages are encrypted in transit to and from Google servers, where Google scans for harmful content. ValueFirst, founded in 2003 and part of Tanla Platforms Limited, is headquartered in Gurugram, India.
Good
- Supports rich images, videos, and carousels
- Offers suggested replies and interactive actions
- Provides APIs across multiple messaging channels
- Integrates with Salesforce, CleverTap, and MoEngage
- Encrypts messages in transit
Watch out
- Pricing is available only on request
- RCS support is not universal on Android
- Requires mobile data and a supported native messaging app
Who it suits
ValueFirst suits global enterprises planning branded customer communications through RCS and related messaging channels. Teams need supported Android delivery conditions and a ValueFirst sales discussion for pricing.
Verdict
ValueFirst RCS Business Messaging combines rich message content, interactive actions, APIs, and journey integrations for enterprise communications. Its reach depends on Android RCS support and mobile connectivity, and pricing requires contacting sales.
The facts
Each one read from ValueFirst RCS Business Messaging's own pages, with the date it was checked.
What it does
- API channels
- ValueFirst says its Smart APIs support SMS, WhatsApp, Email, RCS, Truecaller, and Voice.checked 7 Oct 2026
- Audience
- ValueFirst describes its communications platforms and APIs as serving global enterprises.checked 7 Oct 2026
- Buyer and pricing path
- ValueFirst directs prospective RCS customers to talk to sales; the page does not display a price.checked 7 Oct 2026
- Campaigns
- ValueFirst describes its RCS tools as enabling businesses to create engaging campaigns and get started within minutes.checked 7 Oct 2026
- Connectivity requirement
- RCS relies on a mobile data connection and operates through a native messaging app on supported Android devices.checked 7 Oct 2026
- Integrations
- ValueFirst lists CleverTap as an integration for sending RCS Business Messaging, SMS, and WhatsApp from CleverTap.checked 7 Oct 2026
- Integration setup
- The WebEngage RCS integration instructions require a ValueFirst Infinito account with RCS enabled, plugin portal access, and a configured sender ID.checked 7 Oct 2026
- Interactive actions
- RCS messages can include suggested replies and actions, such as opening URLs, sharing locations, or making calls.checked 7 Oct 2026
- Privacy
- ValueFirst’s privacy notice says it handles personal data under regulations including GDPR, DPDPA, CCPA, and applicable regional privacy laws.checked 7 Oct 2026
- Purpose
- RCS Business Messaging lets businesses engage customers through branded, rich, conversational messages.checked 7 Oct 2026
- Rich media
- The channel supports interactive content including images, videos, and carousels.checked 7 Oct 2026
- Sales and support
- The RCS product page directs prospective customers to talk to sales to get started.checked 7 Oct 2026
- Security
- ValueFirst says messages between users and RCS agents are encrypted in transit to Google servers and from Google servers to users’ devices; Google scans messages for harmful content.checked 7 Oct 2026
- Suggested replies and actions
- The page describes suggested replies and actions such as opening URLs, sharing locations, and making calls from the message interface.checked 7 Oct 2026
- Use cases
- RCS agents can support objectives ranging from delivery notifications to arranging a flight through rich cards, media, and suggestions.checked 7 Oct 2026
- What it does
- RCS Business Messaging lets businesses communicate with customers through branded, rich, conversational messages.checked 7 Oct 2026
The company
- Company
- ValueFirst says it is part of Tanla Platforms Limited.checked 7 Oct 2026
- Founded
- 2003checked 28 Sep 2026
- Headquarters
- Gurugram, Haryana, Indiachecked 28 Sep 2026
Where it runs
- Device support
- The page says RCS is not universally supported on Android devices and describes it as operating through the native messaging app on Android.checked 7 Oct 2026
- Platform/API
- ValueFirst says its Smart APIs support RCS along with SMS, WhatsApp, Email, Truecaller, and Voice.checked 7 Oct 2026
- Related platform
- Its Infinito platform lets teams build conversational journeys across RCS, SMS, WhatsApp, Email, Voice, and Chatbot.checked 7 Oct 2026
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