MSG91
MSG91 provides an SMS API for business communications, including sending and receiving messages.
What MSG91 is
MSG91 provides an SMS API for business communications, including sending and receiving messages. Campaign tools include personalized and multilingual messaging, link shortening, delivery analytics, and campaign monitoring. Listed transactional uses include order confirmations, appointment reminders, account notifications, and SMS authentication codes. Its retry algorithm routes failed messages through another telecom route, and MSG91 says it reaches 210+ countries. Developers can use quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java. Integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect. MSG91 says the API can scale from communicating with 10 users to 10 million. Its SMS page says dedicated support teams provide round-the-clock assistance. The 30,000-SMS bundle is listed at ₹5,400, paid once, plus 18% GST.
Good
- Failed messages can retry through another telecom route.
- Campaign tools include multilingual messaging and delivery analytics.
- Provides API guides, SDKs, and language sample code.
- Round-the-clock assistance is listed.
- Prepaid India-to-India SMS credit bundles are available.
Watch out
- Listed bundles cover India-to-India SMS.
- The 30,000-SMS bundle has an additional 18% GST.
- Pricing is listed as one-time prepaid bundles.
Who it suits
MSG91 may suit businesses that send transactional texts or run SMS campaigns, and developers integrating messaging through an API. Its listed prepaid bundles are specifically for India-to-India SMS.
Verdict
MSG91 combines an SMS API with campaign tools, developer resources, and integrations. Review the prepaid India-to-India bundle options and the listed GST on the 30,000-SMS plan when considering costs.
Plans and prices
From MSG91's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| SMS credits — 5,000 | ₹1,250, paid once | 5,000 SMS · India to India |
| SMS credits — 16,500 | ₹3,300, paid once | 16,500 SMS · India to India |
| SMS credits — 30,000 | ₹5,400, paid once | 30,000 SMS · India to India · +18% GST |
| SMS credits — 60,000 | ₹10,200, paid once | 60,000 SMS · India to India |
| SMS credits — 1,17,648 | ₹20,000.16, paid once | 1,17,648 SMS · India to India |
| SMS credits — 4,50,000 | ₹76,500, paid once | 4,50,000 SMS · India to India |
| SMS credits — 9,62,500 | ₹154,000, paid once | 9,62,500 SMS · India to India |
The facts
Each one read from MSG91's own pages, with the date it was checked.
What it does
- Campaign tools
- The SMS service includes personalized and multilingual messaging, link shortening, delivery analytics, and campaign monitoring.checked 4 Oct 2026
- Delivery routing
- Its SMS retry algorithm retries failed messages through another telecom route, and its page says it reaches 210+ countries.checked 4 Oct 2026
- Developer support
- MSG91 provides quick-start guides, code snippets, SDKs, API documentation, and sample code in Ruby, Python, PHP, and Java.checked 4 Oct 2026
- Integrations
- Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect.checked 4 Oct 2026
- Pricing basis
- The India-to-India SMS pricing page lists prepaid message-credit bundles and says personalized pricing may go as low as ₹0.13 per SMS.checked 4 Oct 2026
- Product
- MSG91 provides a developer-friendly SMS API to send and receive text messages for business communications.checked 4 Oct 2026
- Scale
- MSG91 says its API can scale from communicating with 10 users to 10 million.checked 4 Oct 2026
- Security certifications
- Its certificates page lists TAC Security, CASA, ISO, SOC 2 Type 2, and VAPT.checked 4 Oct 2026
- Support
- The SMS page says its dedicated support teams provide round-the-clock assistance to clients and partners.checked 4 Oct 2026
- Use cases
- The page describes transactional messaging for order confirmations, appointment reminders, account notifications, and SMS authentication codes.checked 4 Oct 2026
Where it runs
- Mobile apps
- The developer page links to downloads on Google Play and the App Store.checked 4 Oct 2026
Alternatives to MSG91
- 1
Gupshup
Free planWebAPI7.2Free plan - 2
Sinch Verification API
AndroidiOSWebAPI6.9 - 3
Twilio Verify
WebAPI6.3 - 4
2Factor.in OTP API
Free planWeb6.2From ₹4,999 a month - 5
Bird Verify
Free planWebAPI6.2Free plan - 6
Plivo Verify
Free planWebAPI6.2Free plan