Gupshup
7.2#1 in phone verification softwareFree planFree planWebAPI
VisitGupshup vs MSG91
What both publish
| Fact | Gupshup | MSG91 |
|---|---|---|
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | Listed integrations include Shopify, Zoho CRM, CleverTap, WebEngage, MoEngage, Freshworks, Google Sheets, Auth0, Zapier, and Pabbly Connect. |
| Scale | Gupshup says it supports more than 50,000 businesses in 130+ countries and powers 120 billion conversations annually. | MSG91 says its API can scale from communicating with 10 users to 10 million. |
Gupshup plans
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
MSG91 plans
- SMS credits — 5,000₹1,250, paid once
- SMS credits — 16,500₹3,300, paid once
- SMS credits — 30,000₹5,400, paid once
- SMS credits — 60,000₹10,200, paid once
- SMS credits — 1,17,648₹20,000.16, paid once
- SMS credits — 4,50,000₹76,500, paid once
Pick Gupshup if…
Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.
Pick MSG91 if…
MSG91 may suit businesses that send transactional texts or run SMS campaigns, and developers integrating messaging through an API. Its listed prepaid bundles are specifically for India-to-India SMS.