TrueEntry
TrueEntry is a paid web accounting suite described as India-first and built for direct-to-consumer brands.
What TrueEntry is
TrueEntry is a paid web accounting suite described as India-first and built for direct-to-consumer brands. It covers GST, TDS, e-invoicing, and marketplace settlements. Marketplace payouts are matched to individual orders, including fees, returns, and TCS. Purchase invoices are matched against GSTR-2B, while GSTR-1 and GSTR-3B are prepared continuously. A Close agent tracks the month-end checklist, flags anomalies, and presents judgment calls for Chartered Accountant approval. TrueEntry says a Chartered Accountant directs the AI work and owns final sign-off. Its NextDay Migration process maps Tally masters, ledgers, opening balances, GSTINs, and marketplace channels. Listed connections include Amazon, Flipkart, Shopify, Meesho, Tally, GSTN, Zoho Books, HDFC, ICICI, Razorpay, Cashfree, and Stripe. The homepage states that data residency is DPDPA-compliant. TrueEntry says it is onboarding founding CA and D2C partners across India. Prospects can book a 30-minute working session using their own numbers. Pricing is available on request.
Good
- Matches marketplace settlements to orders
- Automates GST preparation workflows
- Close agent flags anomalies
- Chartered Accountant final sign-off
- Many marketplace and finance connections
Watch out
- Pricing is available on request
- Web platform only
- Built specifically for Indian D2C workflows
Who it suits
TrueEntry suits Indian D2C brands managing marketplace settlements, GST workflows, and accounting connections. It is relevant to teams wanting Chartered Accountant oversight and migration from Tally or connected marketplaces.
Verdict
TrueEntry centers on Indian D2C accounting, marketplace reconciliation, and continuous tax workflows. Its migration process, named connections, and CA oversight may suit brands moving from existing accounting systems.
The facts
Each one read from TrueEntry's own pages, with the date it was checked.
What it does
- CA oversight
- The site says a Chartered Accountant directs the AI work and owns the final sign-off.checked 9 Oct 2026
- Continuous close
- The site says its Close agent monitors the checklist, flags anomalies, and presents judgment calls for CA approval.checked 9 Oct 2026
- Data residency
- The homepage states that TrueEntry has DPDPA-compliant data residency.checked 9 Oct 2026
- Demo
- The maker offers a 30-minute working session with the founding team using the prospective customer's numbers.checked 9 Oct 2026
- GST workflows
- It says purchase invoices are matched against GSTR-2B and GSTR-1 and GSTR-3B are prepared continuously.checked 9 Oct 2026
- Intended users
- The site says it is built for Indian D2C brands and describes founding CA partners across Chennai, Bangalore, and Mumbai.checked 9 Oct 2026
- Listed connections
- The homepage lists Amazon, Flipkart, Shopify, Meesho, Tally, GSTN, Zoho Books, HDFC, ICICI, Razorpay, Cashfree, and Stripe.checked 9 Oct 2026
- Marketplace reconciliation
- It says marketplace settlements are matched to individual orders, including fees, returns, and TCS.checked 9 Oct 2026
- Migration
- TrueEntry says its NextDay Migration process maps Tally masters, ledgers, opening balances, GSTINs, and marketplace channels.checked 9 Oct 2026
- Month-end close
- It says its Close agent tracks the close checklist, flags anomalies, and presents judgment calls for CA approval.checked 9 Oct 2026
- Named connections
- The homepage lists Amazon, Flipkart, Shopify, Meesho, Tally, GSTN, Zoho Books, HDFC, ICICI, Razorpay, Cashfree, and Stripe.checked 9 Oct 2026
- Product
- TrueEntry describes itself as an India-first accounting suite for D2C brands, covering GST, TDS, e-invoicing, and marketplace settlements.checked 9 Oct 2026
- Support and demo
- The site offers a 30-minute working session with the founding team using the prospect's own numbers.checked 9 Oct 2026
- Target users
- The site describes the product as built for Indian D2C brands and says it is onboarding founding CA and D2C partners across India.checked 9 Oct 2026
