Threadmodo

Threadmodo moderates Facebook and Instagram comments and helps teams draft on-brand replies. It suits brands and agencies managing Meta pages that want automation alongside a human review queue. Its free tier makes a small-volume start possible, but the one-page cap and per-page Pro pricing matter as accounts grow.

Overview

Threadmodo combines rule-based moderation with an AI Inbox for triage, teammate assignments, and reply drafting. Teams can set distinct rules, brand voice, and product context for each page in a workspace, a useful separation for agencies or businesses running multiple brands.

Comments arrive through webhooks, with polling as a fallback, and moderation typically runs within seconds. Automated actions are logged, hidden comments can be restored, and dry-run testing lets teams check rules before they take effect. Those safeguards help make automation more manageable, though teams still need to review flagged items and tune their rules.

Key features

Rules and review

Per-page keyword, sentiment, and confidence-threshold rules can hide or delete comments. Dry-run testing is a practical first step before enabling actions that affect public conversations. The AI Inbox gives teammates a place to triage flagged comments, assign work, and draft replies with page-specific voice, knowledge documents, and product catalog context.

Connections and data

Threadmodo connects Facebook Pages and linked Instagram Business accounts through Meta OAuth and its official API. It says OAuth tokens are encrypted at rest and scoped to connected Meta assets, and that user data is not sold or used to train models. Payment providers process billing information; Threadmodo says it does not store full card numbers on its servers.

Pricing

The free plan costs $0/month, requires no credit card, and includes one connected page and up to 300 comments per month. It provides auto-moderation, a comment queue, AI sentiment analysis and auto-hide, template replies, and analytics. It is a sensible way to assess the basic workflow, but the page and volume caps make it a limited fit for growing teams.

Pro costs $29.99 per page per month and includes up to 1,500 comments per month, with extra comments billed at $0.02 each. It adds per-page automation rules and brand voice, the AI Inbox, alerts, audit logs, and team workflows. The per-page charge and overage fee are important to budget for when managing several pages or comment-heavy accounts.

Enterprise has custom pricing and offers custom comment volume and SLAs, dedicated onboarding and support, optional white-labeling, security reviews, and custom contracts. It is aimed at organizations that need those arrangements rather than a standard monthly tier.

Platforms

Threadmodo is web-based and connects to Facebook Pages and linked Instagram Business accounts. It is designed for Meta comment workflows, not a broad set of social networks.

Who it's for

DTC brands, agencies, creators, and growth teams managing Facebook and Instagram comments are the clearest fit. Per-page context and team assignments help when several people or brands share a workspace. A business that needs moderation beyond Meta channels should look elsewhere.

Pros and cons

• Pro: Rules can be tailored by page, keyword, sentiment, and confidence threshold, with dry-run testing before activation.
• Pro: Logged actions and the ability to restore hidden comments provide a way to review and reverse moderation decisions.
• Pro: The free tier allows a no-card start for one page and 300 monthly comments.
• Con: Free is capped at one page, while Pro charges for each page and bills comments above its included quota separately.
• Con: Its supported connections center on Facebook Pages and linked Instagram Business accounts, limiting its fit for teams moderating other channels.

Alternatives

Compare social media moderation software if you want to survey more options. Choose Engageefy instead if unlimited Facebook pages and a 10,000-comment monthly allowance on its $29/month Starter plan suit you better; it has no free plan and includes 100 AI replies per month on that tier.

WebPurify is worth considering if you need API or self-hosted options, or moderation across Android and iOS as well as web; it has no free plan but does offer a free trial. TrollWall AI is another paid option with web and API access and a free trial.

Reply200 may suit teams comparing comment allowances across platforms: its $29/month Start plan includes 3,000 comments per month and all platforms, and it offers a free trial. Smart Moderation is an alternative for readers considering a web or iOS product.

Superpower is a paid alternative with a free trial; its $199/month Pro plan is moderation-only and includes custom one-time onboarding, custom automod rules, email support, an analytics dashboard, and multi-user support. Commento offers a no-time-limit free option with 500 comments and one connected account, plus a free trial. BrandBastion Agent+ is another paid, web-based option.

Verdict

Threadmodo is a strong fit for a small brand or agency that wants Meta comment rules, a human queue, and reply drafting in one workflow, with a free tier to begin. Choose Pro when its per-page cost and included comment volume match your workload; look elsewhere if you need more channels or a predictable total cost for heavy comment volumes.