Superpower
Superpower is a web platform for managing social comments, direct messages, and leads with AI moderation and replies.
What Superpower is
Superpower is a web platform for managing social comments, direct messages, and leads with AI moderation and replies. It can filter spam, scam links, competitor mentions, bot comments, hate speech, and other specified content, then surface interactions that need a person. Its AI learns from a brand’s content, FAQs, tone, and product information to draft replies; those replies can be reviewed, edited, or approved before posting. Automated social care can handle multi-turn DM conversations and pass complex or unresolved cases to human support. Lead capture can route contact details to Klaviyo, HubSpot, Salesforce, Slack, or custom webhooks. The visual automation builder supports branching, AI intent detection, rule-based triggers, and workflow testing. Facebook and Instagram are supported; TikTok, LinkedIn, and YouTube are described as roadmap items.
Good
- Filters spam, scam links, and hate speech
- Replies can be reviewed before posting
- Routes captured leads to named platforms
- Agency dashboard separates brands and rules
Watch out
- No free plan
- Pro costs $199 a month
- TikTok, LinkedIn, and YouTube are roadmap items
- Absolute data security is not guaranteed
Who it suits
Superpower suits brands and agencies that manage Facebook and Instagram comments, messages, and lead capture. It may also fit teams that want staff to review AI replies or hand complex conversations to human support.
Verdict
Superpower combines moderation, reply workflows, social care, and lead routing for Facebook and Instagram. Review its plan features and data-handling terms, and note that several other networks remain roadmap items.
Plans and prices
From Superpower's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | $199 a month | Moderation only · custom one-time onboarding with custom automod rules · email support · analytics dashboard · multi-user support |
| Elite | $450 a month | Moderation + unlimited replies generated · Slack support · custom onboarding · ongoing automod and reply updates · monthly AI sentiment analysis |
| Done For You | Priced on request | Done-for-you social media engagement · unlimited moderation, replies, and DMs · priority email, chat, and phone support · priority feature building · enterprise-grade onboarding · comprehensive analytics and reporting · daily, weekly, and monthly updates · Contact for Pricing |
The facts
Each one read from Superpower's own pages, with the date it was checked.
What it does
- Agency use
- The agency dashboard displays client accounts together, with separate brand voices and automation rules and escalations routed to the appropriate person.checked 2 Oct 2026
- Automation builder
- The visual automation builder supports branching conditions and actions, AI intent detection, rule-based triggers, and workflow testing before launch.checked 2 Oct 2026
- Brand voice
- Superpower trains its AI on a brand’s content, FAQs, tone, and product information to generate replies in the brand voice.checked 2 Oct 2026
- Data deletion
- The privacy policy says users can request deletion by email and that data will be deleted within 30 days unless retention is legally required.checked 2 Oct 2026
- Lead capture
- Lead capture can collect email or phone details and route leads to Klaviyo, HubSpot, Salesforce, Slack, or custom webhooks.checked 2 Oct 2026
- Meta integration
- Superpower says its Meta integration is reviewed and approved by Meta and uses official API access rather than scrapers.checked 2 Oct 2026
- Moderation
- Its moderation can filter spam and scam links, competitor mentions, bot comments, hate speech, and other specified content.checked 2 Oct 2026
- Privacy and security
- The privacy policy says Superpower takes reasonable measures to protect personal information and does not guarantee absolute security.checked 2 Oct 2026
- Product
- Superpower handles social comments, DMs, and leads with AI moderation and replies, surfacing interactions that need a human.checked 2 Oct 2026
- Reply review
- AI-generated replies can be reviewed, edited, or approved before posting, and the Full Service option can handle replies for the customer.checked 2 Oct 2026
- Social care
- Automated social care supports multi-turn DM conversations and can hand unresolved or complex cases to human support.checked 2 Oct 2026
- Social networks
- The FAQ says Facebook and Instagram are supported for posts, DMs, mentions, and Meta ads including dark posts; TikTok, LinkedIn, and YouTube are described as on the roadmap.checked 2 Oct 2026
- Support
- The homepage says customers get a Slack channel for support and visibility, while the pricing page lists email support for Pro and Slack support for Elite.checked 2 Oct 2026
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