Superwall
Superwall is an AI-powered monetization stack for mobile apps, helping teams build, test and optimize paywalls.
What Superwall is
Superwall is an AI-powered monetization stack for mobile apps, helping teams build, test and optimize paywalls. Its paywall engine can render across iOS, Android, React Native, Flutter and Web from one web-standards-based runtime. Drop-in SDKs are available for Swift, Kotlin, React Native, Expo and Flutter. The service also includes entitlement and purchase APIs, webhook delivery and direct SQL access to subscription data at no charge on every plan.
The paywall product is billed at 1% of revenue attributed to Superwall-rendered paywalls; subscriptions bought outside Superwall are free. The Indie plan is billed up to $10k MAR, then 1% of total MAR, while Startup is $49 a month billed plus 1% of MAR and Scale is $199 a month billed plus 1% of MAR. Superwall lists integrations including RevenueCat, Stripe, Mixpanel and Slack, among others, and says integrations have no revenue caps. Its AI assistant has no usage limit. App-to-Web Checkout routes U.S. iOS users to Stripe Checkout in Safari and links the purchase back to the app.
Good
- Free plan is available.
- Entitlement and purchase APIs are free on every plan.
- SDKs cover Swift, Kotlin, React Native, Expo and Flutter.
- Integrations have unlimited revenue and no caps.
- Scale includes a dedicated account manager.
Watch out
- Paywall billing includes 1% of attributed revenue.
- Startup is $49 a month plus 1% of MAR.
- Scale is $199 a month plus 1% of MAR.
- Enterprise uses custom flat-rate pricing.
Who it suits
Superwall suits teams building subscription or in-app purchase monetization for apps across mobile and web platforms. Its services page says its growth team works with subscription apps, including those already using RevenueCat, Helium or Adapty.
Verdict
Superwall combines paywall tools, subscription data access and integrations across several app platforms. Review the revenue-based billing and plan terms against how your app sells subscriptions.
Plans and prices
From Superwall's own pricing page, checked 30 Sep 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $49 a month | Everything in Indie · Surveys · Localization · AI Powered Localization · Collaborators · + 1% of MAR |
| Scale | $199 a month | Everything in Startup · Dedicated Account Manager · Demand Score · Refund Protection · Transaction Abandon · AI Audience Gen · Saved Snippets · + 1% of MAR |
| Indie | — | Charts · Webhooks · Integrations · IAP SDK · Paywalls · Campaigns · Audiences · Templates · Up to $10k MAR, then 1% of total MAR |
| Enterprise | Priced on request | 100% custom flat-rate pricing |
The facts
Each one read from Superwall's own pages, with the date it was checked.
What it does
- Access controls
- Access Controls & Audit Log provides organization roles, per-project restrictions, scoped API keys, and logs of dashboard and API requests.checked 30 Sep 2001
- AI assistant
- Superwall AI reads documentation, SDK source, account data, and analytics queries, and has no usage limit.checked 30 Sep 2001
- Data protection
- Its DPA addresses GDPR, UK GDPR, CCPA/CPRA, and Brazil's LGPD, and incorporates standard contractual clauses for restricted transfers.checked 30 Sep 2001
- Integration limits
- Integrations are free on every plan with unlimited revenue and no caps.checked 30 Sep 2001
- Integrations
- Its integrations include Adjust, Mixpanel, OneSignal, PostHog, RevenueCat, Slack, Stripe, Statsig, and custom webhooks.checked 30 Sep 2001
- Scale support
- The Scale plan includes a dedicated account manager.checked 30 Sep 2001
- SDKs
- Superwall provides drop-in SDKs for Swift, Kotlin, React Native, Expo, and Flutter.checked 30 Sep 2001
- Security
- Superwall states that it uses access controls, MFA for cloud-hosting administrator access, encryption, firewalls, patch management, and annual SOC 2 Type 2 audits.checked 30 Sep 2001
- Target customers
- Superwall's services page says its growth team works with any subscription app, including apps using RevenueCat, Helium, or Adapty.checked 30 Sep 2001
- Web checkout
- App-to-Web Checkout sends U.S. iOS users from a paywall to Stripe Checkout in Safari and links the purchase back to the app automatically.checked 30 Sep 2001
- What it does
- Superwall is an AI-powered monetization stack for mobile apps that helps teams build, test, and optimize paywalls.checked 30 Sep 2001
Where it runs
- Cross-platform paywalls
- Its paywall engine renders on iOS, Android, React Native, Flutter, and Web from one web-standards-based runtime.checked 30 Sep 2001
Money
- Free infrastructure
- Entitlement APIs, purchase APIs, webhook delivery, and direct SQL access to subscription data are free on every plan.checked 30 Sep 2001
- Revenue billing
- The paywall product is billed at 1% of revenue attributed to Superwall-rendered paywalls, while subscriptions purchased outside Superwall are free.checked 30 Sep 2001
The company
- Headquarters
- Claymont, Delaware, United Stateschecked 28 Sep 2001
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