SQUIRE
SQUIRE is a barbershop management system with scheduling, point of sale, online booking, payments, and tools for keeping clients.
What SQUIRE is
SQUIRE is a barbershop management system with scheduling, point of sale, online booking, payments, and tools for keeping clients. Clients can book through a shop’s branded app, website, Instagram, or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay, and credit cards, as well as Tap to Pay on iPhone and Android without extra hardware. Shop operations include automated reporting, commission and payout calculations, and booth rent payments. Client retention tools include automated marketing, loyalty programs, gift cards, and no-show protection. SQUIRE offers Android, iOS, and web access. Its plans start with INDEPENDENT at $30/mo for individual barbers; PRO is $50/mo for single-location shops. EXECUTIVE costs $150/mo per shop, and TITAN costs $250/mo per shop for established multi-location brands. A 14-day trial is available, but there is no free plan. SQUIRE launched in 2015 and says it serves 3,000 shops while processing over $1B in payments.
Good
- Clients can book through branded apps, websites, Instagram, and Google.
- Supports Apple Pay, Google Pay, cards, and Tap to Pay.
- Automates reporting, commission calculations, and booth rent payments.
- Includes marketing, loyalty programs, gift cards, and no-show protection.
Watch out
- No free plan is available.
- Branded landing pages and Operator are paid add-ons.
Who it suits
SQUIRE suits individual barbers, shop owners, and multi-location brands that need booking, payment, and shop management tools. Its plan options distinguish individual barbers, single-location shops, and larger or multi-location businesses.
Verdict
SQUIRE brings booking, payments, and barbershop operations into one platform, with plans for individual barbers through multi-location brands. Check the plan details for the features and add-ons relevant to your shop.
Plans and prices
From SQUIRE's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Independent | $30 a month | Individual barbers · online booking · no-show protection · scheduling · reminders · Flex branded app · reporting · $30 /mo |
| Pro | $50 a month | Single-location shops · multiple barber accounts · Google and Instagram booking · shop management and waitlist · onboarding specialist · $50 /mo |
| Executive | $150 a month | Everything in Pro · unlimited email and SMS marketing · Google Reviews Booster · commission and rent collection · branded landing-page add-on · Operator AI add-on · $150 /mo per shop |
| Titan | $250 a month | Everything in Executive · multi-location support · branded app · loyalty program · gift cards · inventory and purchase orders · client chat · $250 /mo per shop |
The facts
Each one read from SQUIRE's own pages, with the date it was checked.
What it does
- AI product
- Operator is presented as an AI-powered SQUIRE product for business operators.checked 21 Oct 2026
- Analytics
- SQUIRE provides reporting and analytics intended to show business performance and trends.checked 21 Oct 2026
- API and SDKs
- API Tracker reports that SQUIRE's API integration details, documentation and SDK information are not yet established publicly.checked 21 Oct 2026
- Booking
- Clients can book through a shop’s branded app, website, Instagram, and Google, and can book multiple appointments at once.checked 7 Oct 2026
- Branding
- SQUIRE offers branded apps and booking experiences, and says its team can create a website for Executive and Titan packages.checked 7 Oct 2026
- Client retention
- SQUIRE lists automated marketing, loyalty programs, gift cards, and no-show protection among its client retention features.checked 7 Oct 2026
- Commander dashboard
- Commander combines schedules, clients, staff, payments and shop activity with real-time visibility and iOS and Android access.checked 21 Oct 2026
- Funding
- A July 28, 2021 company release said SQUIRE raised a $60 million Series D, bringing total funding to about $165 million and valuation to $750 million.checked 21 Oct 2026
- Integrations
- SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops.checked 7 Oct 2026
- Intended users
- SQUIRE says it serves individual barbers, barbershop owners, and multi-location brands.checked 7 Oct 2026
- Inventory
- SQUIRE offers inventory management for tracking shop products and purchase activity.checked 21 Oct 2026
- Limit: functionality
- A Capterra reviewer says the product is still adding features and has limited functionality in some areas.checked 21 Oct 2026
- Limit: pricing complaints
- GetApp reviews include complaints about extra charges and perceived nickel-and-diming.checked 21 Oct 2026
- Limit: support and scheduling
- An App Store reviewer reports slow, fragmented customer support and booking or scheduling limitations for a busy shop.checked 21 Oct 2026
- Limit: upfront payment
- App Store reviewers complain that some bookings now charge the full amount in advance rather than on the service date.checked 21 Oct 2026
- Marketing
- Engage is SQUIRE's marketing product for automated customer rebooking and email or SMS outreach.checked 21 Oct 2026
- Online booking
- Clients can book appointments at any time, add services, arrange group appointments, and book through Google or Instagram.checked 21 Oct 2026
- Payment payouts
- Standard payouts are described as arriving the next business day, while Rapid Transfer can send funds to a debit card within 30 minutes for a fee.checked 21 Oct 2026
- Payments
- SQUIRE accepts in-person and online payments, including contactless cards, Apple Pay, Google Pay and major credit cards.checked 21 Oct 2026
- Payment security
- The payments page says processing uses Stripe, PCI DSS Level 1 controls, encryption and tokenized stored-card data.checked 21 Oct 2026
Where it runs
- Branded app
- Flex provides a shop-specific mobile app that can use the barber's branding and hides competing barbershops from clients.checked 21 Oct 2026
The company
- Company profile
- LinkedIn lists SQUIRE as privately held, founded in 2015, headquartered in New York and employing 201–500 people.checked 21 Oct 2026
- Company scale
- SQUIRE says it launched in 2015 and serves 3,000 shops while processing over $1B in payments.checked 7 Oct 2026
- Founded
- 2015checked 23 Sep 2026
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