SOCi Genius Reputation
SOCi Genius Reputation is review management software for multi-location brands.
What SOCi Genius Reputation is
SOCi Genius Reputation is review management software for multi-location brands. Its agent monitors customer feedback, drafts replies in the brand voice under configured rules, and routes cases needing human attention to a team. It tracks reviews across Google, Yelp, Facebook, Apple Maps, and other networks, with response support for Google, Yelp, Facebook, and TripAdvisor. Businesses configure tone, keywords, escalation, and approval requirements, choosing whether staff approve every reply or autonomous responses handle routine cases while exceptions go to the team. SOCi says the agent works around the clock and replies within hours, though approval steps can affect timing. Conversational surveys after visits can surface dissatisfaction for follow-up. Voice of Customer groups feedback into themes and sentiment changes by location and region, linking themes to customer quotes. SOCi lists integrations including Google, Facebook, Yelp, Apple Maps, Punchh, Yardi, and RealPage, and says it offers more than 140 integrations; some enterprise or vertical systems may need custom setup or a higher tier. Pricing is by custom quote, and there is no free trial.
Good
- Monitors reviews across multiple networks
- Configurable tone, keywords, and approval rules
- Surveys can identify dissatisfaction after visits
- Voice of Customer groups themes by region
Watch out
- Pricing is available by custom quote
- No free trial is offered
- Some integrations may require custom setup or a higher tier
Who it suits
Genius Reputation is aimed at multi-location brands managing reviews and customer feedback across locations. It may suit teams that want configurable response approvals and routing for sensitive cases.
Verdict
SOCi Genius Reputation combines review monitoring, response workflows, surveys, and feedback analysis for multi-location businesses. Buyers should account for custom pricing and possible extra integration requirements.
Plans and prices
From SOCi Genius Reputation's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Genius Reputation Agent | Priced on request | Custom quote based on locations and selected agents and skills · some skills have package usage limits · no per-user or per-profile fees |
The facts
Each one read from SOCi Genius Reputation's own pages, with the date it was checked.
What it does
- Availability commitment
- SOCi's service level agreement says it will use commercially reasonable efforts to maintain at least 99.5% monthly platform uptime, subject to stated exclusions.checked 10 Oct 2026
- Brand controls
- Teams set tone, keyword, escalation, and approval rules, and can choose between approving every reply and allowing autonomous replies with exceptions routed to the team.checked 10 Oct 2026
- Escalation controls
- Customers set tone, keyword, escalation, and approval requirements, and can choose between approving every reply and autonomous replies with exceptions routed to staff.checked 11 Oct 2026
- Integration limits
- Most integrations are included in the Platform, while some enterprise and vertical systems require custom setup or a higher tier.checked 11 Oct 2026
- Integrations
- SOCi lists 140+ integrations, including Salesforce, Yardi, RealPage, Entrata, Olo, Punchh, and Smarsh, and says custom API connections may be available.checked 11 Oct 2026
- Integration scope
- SOCi says it offers 140+ integrations, and most are included in its platform while some enterprise or vertical systems may require custom setup or a higher tier.checked 10 Oct 2026
- Intended customers
- SOCi describes its pricing and product for enterprise, multi-location brands, including brands managing hundreds or thousands of locations.checked 11 Oct 2026
- Pricing
- The product page offers a free demo and directs visitors to get started, but does not state a product price.checked 10 Oct 2026
- Pricing model
- Pricing is scoped to the number of locations and selected Genius Agents and skills; SOCi says it does not charge per user or per listing/profile.checked 11 Oct 2026
- Purpose
- Genius Reputation Agent monitors reviews for multi-location brands, replies in the brand voice under configured approval rules, and routes sensitive cases to a team.checked 11 Oct 2026
- Response timing
- SOCi says the agent works around the clock and replies within hours; approval requirements can affect response speed.checked 11 Oct 2026
- Review networks
- It works with Google, Yelp, Facebook, TripAdvisor, and Apple app store reviews.checked 11 Oct 2026
- Security
- SOCi lists SOC 2 Type II, SOC 3, ISO/IEC 27001, ISO/IEC 27701, ISO/IEC 42001, and HIPAA-aligned controls; it says a Business Associate Agreement is available on request for customers handling protected health information.checked 10 Oct 2026
- Security and compliance
- SOCi says it holds SOC 2 and ISO/IEC 42001; its SOCi Shield compliance layer can monitor user-created content and stop publication when issues are flagged.checked 11 Oct 2026
- Support
- SOCi provides standard support through in-platform tickets during regular business hours in the customer's time zone.checked 10 Oct 2026
- Surveys and recovery
- It sends conversational surveys after visits, helps resolve dissatisfied customers in the conversation, and invites happy or recovered customers to review.checked 11 Oct 2026
- Voice of Customer
- Voice of Customer groups feedback into themes and sentiment shifts by location and region, with each cluster tied to customer quotes.checked 11 Oct 2026
- What it does
- Genius Reputation Agent monitors reviews for multi-location brands, replies in the brand voice under configured approval rules, and routes reviews needing human attention to the team.checked 10 Oct 2026
The company
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- San Diego, California, United Stateschecked 28 Sep 2026
Money
- Trial
- SOCi says it does not offer a free trial and scopes deployments through a custom quote and demo.checked 11 Oct 2026
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