SHIFT
SHIFT brings appointment scheduling, payments, client records, and business reporting together for service businesses.
What SHIFT is
SHIFT brings appointment scheduling, payments, client records, and business reporting together for service businesses. Its calendar has day, week, and month views, recurring appointments, walk-in queues, waitlists, and database-enforced double-booking prevention. Businesses can accept card, Apple Pay, Google Pay, or cash payments through Stripe, with automatic capture and tipping support. Branded booking pages can be shared or embedded, and clients can book without an account. Client profiles hold visit history, preferences, communication logs, and churn-risk scores. AI tools provide morning briefings, rebooking predictions, churn alerts, and time-slot rankings, with deterministic alternatives when AI is unavailable. Revenue dashboards, fee breakdowns, monthly statements, and tax summaries draw on a double-entry ledger; statements and tax summaries export to CSV and PDF. SHIFT is a progressive web app for web, Android, and iOS, and can be installed from a mobile browser to a device home screen. It has no free plan; Starter is $29 per month with a 14-day trial. The product is aimed at beauty professionals, including barbers, stylists, nail technicians, and estheticians.
Good
- Calendar includes queues, waitlists, and recurring appointments.
- Prevents double-booking through database controls.
- Accepts card, mobile wallet, cash, and tipping payments.
- Clients can book without creating accounts.
- Statements and tax summaries export to CSV and PDF.
Watch out
- No free plan is listed.
- Starter is $29 per month.
- Starter supports one provider and has a 3% platform fee.
Who it suits
SHIFT suits appointment-based beauty professionals who need scheduling, payment collection, client records, and business reporting in one service. Its booking pages also suit businesses whose clients should be able to book without creating accounts.
Verdict
SHIFT combines appointment operations with payments, client profiles, and financial reporting. The 14-day trial offers a way to evaluate the paid service before choosing a plan.
Plans and prices
From SHIFT's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $29 a month | 1 provider · 3% platform fee · Email support · $29/mo |
| Pro | $79 a month | Up to 10 providers · 2.5% platform fee · Priority email support · $79/mo |
| Enterprise | Priced on request | Unlimited providers · Custom platform fee · Dedicated account manager · Custom |
The facts
Each one read from SHIFT's own pages, with the date it was checked.
What it does
- AI
- AI features include morning briefings, rebooking predictions, churn alerts, and personalized time-slot ranking, with deterministic fallbacks if AI is unavailable.checked 8 Oct 2026
- Booking
- Businesses get branded, shareable and embeddable booking pages, and clients can book without creating an account.checked 8 Oct 2026
- Client tools
- SHIFT builds client profiles with visit history, preferences, communication logs, and churn-risk scoring.checked 8 Oct 2026
- Data protection
- SHIFT says data is encrypted in transit with TLS 1.2+ and at rest with AES-256, and that businesses are isolated using database, API, and application controls.checked 8 Oct 2026
- Integrations
- SHIFT states that it processes payments through Stripe and describes recurring appointments as following the RFC 5545 standard used by Google Calendar and Outlook.checked 8 Oct 2026
- Intended users
- SHIFT describes its audience as barbers, stylists, nail technicians, estheticians, and other beauty professionals who book appointments and collect payments.checked 8 Oct 2026
- Mobile access
- SHIFT is a progressive web app that works in mobile browsers and can be installed to a device home screen.checked 8 Oct 2026
- Payments
- Payments are processed through Stripe, with automatic capture, card, Apple Pay, Google Pay, cash, and tipping support.checked 8 Oct 2026
- Privacy and retention
- SHIFT says it supports CCPA and GDPR data subject requests, retains account data for 90 days after deletion and financial records for seven years, and processes deletion requests within 30 days.checked 8 Oct 2026
- Product
- SHIFT combines scheduling, payments, client management, and business intelligence for service businesses.checked 8 Oct 2026
- Reporting
- Revenue dashboards, fee breakdowns, monthly statements, and tax summaries are generated from a double-entry ledger; statements and tax summaries export to CSV and PDF.checked 8 Oct 2026
- Scheduling
- Scheduling includes day, week, and month calendar views, recurring appointments, walk-in queues, waitlists, and database-enforced double-booking prevention.checked 8 Oct 2026
- Security
- SHIFT says payment card data is processed by Stripe and does not touch SHIFT servers; its page identifies Stripe as PCI-DSS Level 1 certified.checked 8 Oct 2026
- Support
- Starter plans receive email support, Pro plans receive priority email support, and Enterprise plans include a dedicated account manager; SHIFT says most tickets are acknowledged the same business day.checked 8 Oct 2026
The company
- Founded
- 2025checked 28 Sep 2026
- Headquarters
- Fort Myers, Florida, United Stateschecked 28 Sep 2026
