Booqinq

Overview

Booqinq is a booking and business-management platform for appointment-led services. It is a strong fit for salons and studios coordinating staff, client histories and payments, though businesses with multiple locations will need a paid tier.

Its range reaches beyond a booking calendar, with client records, website tools and several ways to connect booking and payment workflows. The free plan is useful for a single location, but its branded page and reminder allowance set clear boundaries.

Key features

Clients can book through a hosted page without an app or account, and businesses can accept bookings from Google Search and Maps through Reserve with Google. The calendar handles staff, rooms, appointments, deposits and availability, making it more useful for coordinating a working salon than a simple appointment list. Technician scheduling and a nail service menu add relevance for studios with staff-led treatments.

Client records can retain visit history, preferences, intake answers and notes, and can be exported on every tier. That makes the CRM useful for maintaining continuity between visits without locking those records into the platform. Integrations include Stripe, Google Calendar, WhatsApp, SMS/email, HubSpot and AgencyAnalytics, alongside an API, webhooks and MCP.

Payments run through Stripe without Booqinq adding a markup, and card numbers pass from the customer's browser directly to Stripe. That is a straightforward payment arrangement, but processing fees and prepaid messaging credits still add to operating costs on applicable plans. On Business, a hosted MCP endpoint lets compatible assistants check availability and book appointments; that is a specialized benefit, not a reason to upgrade for every salon.

Booqinq says customer data is region-pinned to US-East, EU-West (Frankfurt) or AP-Southeast, with storage, processing and backups kept in-region. It also says personal fields are anonymized on deletion, followed by hard deletion after 30 days by default or 7 days in purge mode; deletion and restore actions are audit-logged. The company does not display compliance badges it does not hold, so buyers should not treat these safeguards as a certification.

Pricing

The free plan costs €0.00 per free forever and includes unlimited staff and bookings at one location, 500 email reminders a month, and a Booqinq-branded page. It is a capable starting point for a small single-site business, but the reminder cap and branding make it less suitable for higher-volume outreach or a polished independent web presence. Payments and prepaid messaging credits cost extra where applicable.

Solo is €25/mo month-to-month or €21/mo billed annually. It keeps the one-location limit and unlimited staff, while adding an own domain, payments and deposits, full CRM, and WhatsApp/SMS/voice credits. It suits a single-site operator ready to use a custom domain and fuller customer and payment tools; the free plan gives up those paid features.

Pro is €69/mo month-to-month or €57/mo billed annually. It remains limited to one location, but removes Booqinq branding and adds AI rebooking, packages and memberships, and SDK/API access. This is the more relevant tier for a growing single-site business that needs those customer-retention or integration tools, rather than merely more staff capacity.

Business is €129/mo month-to-month or €107/mo billed annually. It adds multiple locations, an AI phone agent, MCP and webhooks, and priority support, while retaining unlimited staff. It is the tier for operators expanding across sites or needing its automation and support; the lower plans do not include multiple locations. Agency has custom pricing and adds a white-label portfolio, wholesale credits and provisioning playbooks, making it aimed at organizations managing deployments for clients rather than an individual salon.

A 14-day trial is offered. Compare annual and month-to-month terms against expected use, and budget separately for payment processing and prepaid messaging credits where applicable.

Platforms

Booqinq is available on Android, iOS, macOS, web and Windows, giving businesses options across mobile and desktop devices.

Who it's for

Booqinq targets salons, barbershops, nail studios, spas and wellness businesses, tattoo studios, lash and brow studios, pet groomers and massage therapists. Its staff and room scheduling, deposits, intake-aware client records and service menu suit businesses where appointments involve more than reserving a time slot. Businesses needing several locations must choose Business or Agency; a single-location business can begin on Free or move to Solo or Pro as its needs grow.

Pros and cons

• Pro: Unlimited staff and bookings on Free let a single-location business start without per-staff or booking caps; the 500-email reminder limit still constrains outreach.
• Pro: Exportable client records on every tier preserve portability of visit histories, preferences, intake answers and notes.
• Pro: Stripe processing adds no Booqinq markup, and card numbers go directly to Stripe from the customer's browser.
• Con: Free is limited to one location and a branded page, so it is not a fit for multi-site operators or businesses that need their own domain from the outset.
• Con: Payment processing and prepaid messaging credits can increase costs beyond the subscription.
• Con: Several advanced tools are reserved for higher tiers: packages and memberships and SDK/API on Pro, and multi-location support, MCP, webhooks and priority support on Business.

Alternatives

For a broader category comparison, see Nail Salon Software.

• Anolla is worth considering if a free basic online table-reservation tool is enough and paid features can be activated as needed.
• SalonHub360 offers a Starter plan at $19.99/month for one staff member with online booking, a service menu, client management and basic reminders; consider it if those essentials at a lower entry price matter more than Booqinq's unlimited-staff free tier.
• Salonnare has a free plan capped at one staff member and 50 bookings/month, while its €29/month Starter plan covers three staff and unlimited monthly bookings. It may suit a small team that prefers a defined booking allowance on free and a straightforward paid step-up.
• Nail Studio Pro offers a free plan with 30 registered clients, 40 appointments per month, eight catalog services, two clients with digital intake forms and manual WhatsApp; consider it if those capped nail-studio tools meet the need.
• Klippa has a free API/web plan for one staff member and one location, with 50 SMS/month then 6c each. It is an option when an API-oriented setup and a defined SMS allowance are the priority.
• Salonized is a paid alternative with an Appointments plan at €21/month, annual billing with a 10% discount, and extra employee and location charges; consider it if a paid appointment plan with those stated billing terms fits better.
• DaySmart Salon is a paid option with a $29/month Basic plan for one user, online booking, appointment confirmations and Instagram and Facebook booking.
• Zolmi has a START plan shown for a three-staff example at A$33/month annually, with stock limited to 10 products and SMS from A$0; consider it if that example's team size and inventory limit suit the business.

Verdict

Booqinq is a good choice for appointment-based businesses that want booking, staff scheduling, portable client records and payment tools in one system, especially salons and studios planning to grow. The free tier makes a low-commitment start possible, while Pro and Business add clear steps for more advanced single-site workflows and multi-location operations. Look elsewhere if the reminder cap, extra messaging and payment costs, or the price of multi-location support outweigh the value of its broader feature set.