Rafter Elite
Rafter Elite is a web-based CRM and marketing platform made for roofing companies handling installs, repairs, replacements, additions, and storm or hail work.
What Rafter Elite is
Rafter Elite is a web-based CRM and marketing platform made for roofing companies handling installs, repairs, replacements, additions, and storm or hail work. Its Voice AI answers incoming calls, qualifies homeowners, books inspections on a live calendar, creates contacts, and can start follow-up workflows during calls. Conversation AI combines SMS, web chat, social direct messages, Google Business Profile messages, and email in one inbox, with handoff to a human when needed. Roofing sales pipelines and dashboards track revenue by estimator, close rate, lead-source ROI, call volume, and time to first touch. Marketing tools cover email and SMS campaigns, social planning, Google and Meta ads, landing pages, and automation. The platform also automates review requests and re-engages dormant customers after 12 and 24 months. Integrations include Xactimate, EagleView, CompanyCam, Hover, and QuickBooks. The All Features plan costs $99 a month, plus metered usage charges.
Good
- Voice AI books inspections and creates contacts
- Unified inbox covers SMS, chat, social, and email
- Roofing sales pipelines and performance dashboards
- Integrates with Xactimate, EagleView, and QuickBooks
- Automated reviews and dormant-customer re-engagement
Watch out
- No free plan
- Metered usage charges apply beyond the base fee
- Web platform only
- AI output may be inaccurate
Who it suits
It suits roofing contractors that need AI call handling, unified customer messaging, roofing-specific CRM tracking, and marketing automation. It is intended for residential and commercial roofing operations.
Verdict
Rafter Elite combines roofing-focused CRM tools with call, messaging, marketing, and retention automation. The 99.00 USD monthly base plan has additional usage charges, so expected call and message volume should be considered.
Plans and prices
From Rafter Elite's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Rafter Elite — All Features | $99 a month | First 270 customers · No per-user fees or monthly message caps stated · Usage billed separately · Monthly; $99/month locked in forever for the first 270 customers. Usage charges apply to Voice AI, Conversation AI, SMS, email, phone minutes, and call tracking. |
The facts
Each one read from Rafter Elite's own pages, with the date it was checked.
What it does
- Conversation AI
- Conversation AI handles messaging such as SMS, web chat, social DMs, Google Business Profile messages, and email in a unified inbox, and can escalate conversations to a human.checked 8 Oct 2026
- CRM and analytics
- The CRM uses roofing sales pipelines and dashboards for metrics including revenue by estimator, close rate, lead-source ROI, call volume, and time to first touch.checked 8 Oct 2026
- Integrations
- The company names Xactimate, EagleView, CompanyCam, Hover, and QuickBooks as tools its integrations connect with.checked 8 Oct 2026
- Intended customers
- The company says the platform is for roofing businesses handling residential or commercial installs, repairs, replacements, additions, and storm or hail damage work.checked 8 Oct 2026
- Marketing features
- The platform includes email and SMS campaigns, social planning, Google and Meta ad management, landing pages, and marketing automation workflows.checked 8 Oct 2026
- Pricing limits
- The $99 monthly base plan has additional usage charges for metered services such as Voice AI minutes, Conversation AI tokens, SMS and phone minutes; the pricing page says there are no per-user fees or monthly message caps.checked 8 Oct 2026
- Product
- Rafter Elite is an AI-powered CRM and marketing platform built exclusively for roofing businesses.checked 8 Oct 2026
- Reviews and retention
- Rafter Elite can automate review requests and re-engage dormant customers at 12 and 24 months.checked 8 Oct 2026
- Security and AI disclosure
- The terms say customers are responsible for safeguarding account credentials and reviewing AI-generated output, which may be inaccurate; they do not guarantee uninterrupted or error-free service.checked 8 Oct 2026
- Setup
- The company says most roofing contractors are set up within 5–7 business days, including CRM configuration, calendar setup, AI training, automation deployment, and a team walkthrough.checked 8 Oct 2026
- Support
- Customers receive a dedicated onboarding specialist and ongoing access to a support team, with human assistance described on the contact page.checked 8 Oct 2026
- Voice AI
- Its Voice AI answers inbound calls, qualifies homeowners, books inspections on a live calendar, creates contacts, and can trigger follow-up workflows during the call.checked 8 Oct 2026
The company
- Headquarters
- Venice, Floridachecked 28 Sep 2026
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