Roofr

Roofr is a roofing-business platform that brings estimates, proposals, job management, invoicing, and payments together. It suits contractors who want one system for sales and operations, especially those who need roof measurements or a free starting plan. Its broad feature set is balanced by per-report measurement charges and a sizeable jump from free to paid plans.

Overview

Roofr’s CRM centers work on a job board, with customer communications, automations, invoicing, and integrated material ordering. Contractors can build proposals with materials and pricing, collect e-signatures, and use an Instant Estimator to send homeowner requests to the job board. That combination can reduce handoffs between estimating and job administration; teams seeking only measurement reports may not need the wider suite.

Key features

Measurement reports include roof details such as total squares, pitch, and edges. They are purchased per report, with no bulk measurement package, so contractors with uneven demand can pay as needed but frequent users should account for repeat report costs.

The proposal tool supports customizable materials and pricing plus e-signatures. The Instant Estimator uses a contractor’s own pricing to provide homeowners estimates and routes job details to the job board, connecting initial inquiries to follow-up work.

Integrations include Google Calendar, Gmail, CompanyCam, Zapier, and suppliers ABC Supply, QXO, and SRS Roofhub. QuickBooks integration is beta, limited to U.S. businesses, and does not support QuickBooks Desktop. Support is available by chat, phone, or email seven days a week; paid subscribers can receive unlimited onboarding calls and a dedicated account manager.

Pricing

The Starter plan is free, billed monthly. It includes one basic job board, unlimited users, and five automated actions, but its 10 proposals, invoices, and work orders are trial allotments. Measurement reports cost $19 each and are delivered in 24 hours or less. This is a practical way to try the workflow, not a full-time substitute for a paid plan if a business needs ongoing proposals and invoices.

Measure+ costs $109 a month billed monthly, or $209/mo billed yearly. It adds reports at $13 each, $10 USD ESX files per report, guaranteed delivery in two or six hours, material calculations, waste factor, and CSV downloads. It fits contractors focused on measurement work, but does not provide the unlimited proposals, invoices, and work orders included in Essentials.

Essentials costs $249 a month billed monthly, or $209/mo billed yearly. It includes one flexible job board, unlimited proposals, invoices, and work orders, 10 automated actions, credit card and ACH payments, unlimited e-signatures, and unlimited users. It is the clearest fit for a team that needs the core sales-to-payment workflow; its single board and 10-action allowance are narrower than Scale.

Scale costs $349 a month billed monthly, or $299/mo billed yearly. It adds seven customizable job boards, crew management, 25+ automated actions, a performance dashboard, job costs, QuickBooks integration, role-based permissions, and unlimited users. Larger operations that need those controls have a reason to pay more; smaller teams may not benefit enough to justify the premium.

Platforms

Roofr works on the web and through a browser on modern iOS and Android devices; there is no separate App Store or Google Play download. That keeps mobile access within the browser, but users looking specifically for a native app should look elsewhere.

Who it's for

Roofr is best suited to roofing contractors who want measurement, estimating, proposals, job scheduling, invoicing, and payments connected in one service. Unlimited users across its plans make the seat count less of a pricing constraint, while report charges and plan-level job board and automation limits are more relevant when choosing a tier.

Pros and cons

• Pros: The free Starter tier provides a low-risk entry point, with unlimited users and a basic job board.
• Pros: Proposals, signatures, homeowner estimates, invoicing, and payments connect sales work to job administration.
• Pros: Support runs seven days a week, and paid plans add unlimited onboarding calls and a dedicated account manager.
• Cons: Starter’s 10 document allotments are trials, and reports remain separately priced even on paid plans.
• Cons: The monthly price rises from free to $109.00 USD, then $249.00 USD for the plan with unlimited proposals and invoices.
• Cons: QuickBooks is beta, U.S.-only, and incompatible with QuickBooks Desktop.

Alternatives

For a broader comparison, see Roofing Software. JobNimbus is worth considering if its paid plans, free trial, and project-board structure suit your team better. Centerpoint Connect is another paid option, with a Scale It plan priced per field or office user and a one-time implementation charge. Leap may suit buyers who prefer a paid plan with a one-year contract, including a single-user Essential tier. ProLine is a freemium alternative with a free plan and a paid tier that includes three seats. AccuLynx is a paid alternative with a Pro plan covering estimates, contracts, invoicing, labor management, and job costs. GiddyUp is a paid option available on web and mobile. Instant Roofer is worth a look if measurement reports are the priority: it offers unlimited basic measurements free and charges for human-certified reports. Business Pilot is another paid alternative, with a site-license model billed quarterly in advance.

Verdict

Roofr is a strong choice for roofing contractors who want sales, job administration, and payment tools under one roof, with a free tier for evaluating the workflow. Choose it if that connected process matters more than keeping costs low as needs grow; look elsewhere if you need bulk measurement pricing, a native mobile app, or unrestricted QuickBooks support.