Questback Employee Experience

Questback Employee Experience is an employee feedback platform for organisations running recurring surveys and acting on the results. It suits companies building a structured listening programme, especially those that need survey data to flow into other systems. Its survey and security capabilities are substantial, but custom pricing and one-user plan allocations deserve scrutiny.

Overview

Questback brings employee survey collection and analysis together to help organisations address engagement, retention and workplace culture. Ready-made templates can be adapted to organisational needs, while engagement surveys, anonymous responses and benchmarking support a continuing feedback programme. Action planning helps teams turn findings into follow-up; it cannot ensure that managers act on them.

Founded in Norway in 2000, Questback says Essentials is its core solution today. Employee Experience is aimed at organisations, not private or individual trial users.

Key features

Recurring feedback and follow-through

Pulse surveys gather regular signals about sentiment, engagement and wellbeing, which can help organisations spot issues and respond. Alongside action planning and benchmarking, they make the product a stronger fit for ongoing employee listening than for a one-off questionnaire.

Analytics and integrations

Questback describes its analytics as using generative AI to surface real-time patterns and trends. Its Public API supports survey management, invitation delivery and response retrieval, making it possible to use survey data with apps, CRMs, analytics tools or data pipelines. OAuth 2.0 authentication requires a client ID and client secret to acquire a token, a useful foundation for integration work but one that calls for technical setup.

Security and support

Questback says it is GDPR-compliant and hosts data in ISO-certified data centres in Germany. Its described controls include encryption at rest and in transit, audit logs, SAML 2.0 authentication, single sign-on and multi-factor authentication. Professional consulting is offered in the customer’s language; the Business plan includes extended support.

Pricing

Questback is paid, with custom pricing and a 14-day trial; there is no free plan. Trial accounts are for companies rather than individuals. The displayed EX plans each allocate one user, so teams should confirm how additional users are handled before committing.

• EX Starter: custom pricing; one user and five hours of InsightLab. A starting tier for organisations needing the core allocation, but with the fewest listed InsightLab hours.
• EX Business: custom pricing; one user and 10 hours of InsightLab, plus extended support. It is the more suitable displayed option for customers who expect to need that support.
• EX Enterprise: custom pricing; one user and 15 hours of InsightLab. It offers the largest listed hours allocation, but is still sized at one user.

InsightLab is included only when explicitly stated in the agreement, so confirm whether the hours apply to your contract and what additional users or services will cost.

Platforms

Questback Employee Experience is available on the web and through an API. The API is the relevant route for organisations integrating surveys and responses with other systems.

Who it's for

Questback is best suited to companies that want recurring employee feedback, anonymity and benchmarking alongside analysis and action planning. Its API and security controls may also suit organisations with integration and identity-management requirements. Individual users and buyers seeking a free tier should look elsewhere.

Pros and cons

• Pros: Templates, pulse surveys, engagement surveys and anonymous responses support a recurring feedback programme rather than isolated data collection.
• Pros: API access covers surveys, invitations and responses, with OAuth 2.0 authentication for integrations.
• Pros: German ISO-certified data-centre hosting and a broad set of described security controls suit organisations with defined security needs.
• Cons: There is no free plan, and the 14-day trial is restricted to companies.
• Cons: Each displayed EX plan lists one user, which may not suit a wider team without clarification of user costs.
• Cons: InsightLab hours depend on explicit agreement terms, so the listed allocation should not be assumed to apply automatically.

Alternatives

For a free option with public frontend, API and deployment stacks under the MIT licence, consider Jackpoll. EchoSpan is a freemium alternative with a free plan and a paid multi-language surveys option. FeedbackPulse offers a free tier for up to 10 employees, with five active or scheduled surveys and basic dashboards, making it worth considering for smaller teams with modest needs.

Qualtrics has a free individual plan for one user, three active surveys and 500 total responses. SoGoSurvey offers a free plan capped at 15 projects a year, 100 responses per project and 200 responses annually; its Pro plan is $99 a month. QuestionPro has a free plan with one user and 200 responses per survey, while its Advanced plan is $99 a month billed annually. Sogolytics also offers a free plan capped at 15 projects a year, 100 responses per project, 200 responses a year and 200 emails.

Perceptyx is another paid option with custom enterprise pricing.

Verdict

Choose Questback Employee Experience if your company needs a recurring employee feedback programme with analysis, action planning, API integration and organisational security controls. Its main advantage is the breadth of that workflow; its main drawback is the commercial uncertainty around custom pricing, one-user allocations and InsightLab terms. Buyers who need free access or clearer per-team costs should compare alternatives before proceeding.