Purple Pro
Purple Pro is a customizable publishing platform for larger publishers that need specific capabilities or connections to external systems.
What Purple Pro is
Purple Pro is a customizable publishing platform for larger publishers that need specific capabilities or connections to external systems. Editorial teams can create content once and publish it to web, apps, newsletters, social media, and print. Purple Editorial includes calendar and Kanban planning, task assignment, configurable multi-stage workflows, asset management, wire feed imports, and newsletter creation in the Hub. Its media-neutral drag-and-drop editor supports content for multiple channels. Purple Prompts brings generative AI into the editor for routine work, with shared prompts and workflows for tasks such as tagging and topic discovery; listed uses also include text creation, image optimization, and SEO optimization. For delivery and connections, Purple offers a GraphQL API, a Hub Import API, and webhooks. The company lists more than 40 partners and integrations, including planning and paywall services, and says more than 10 social networks are directly integrated. Purple Experience services are hosted on AWS in Frankfurt with GDPR-compliant hosting, monitoring, and backups. Pricing is on request; prospective customers can book a demo or contact Purple. Purple is a brand and product of sprylab technologies GmbH, based in Berlin.
Good
- Publishes content across web, apps, newsletters, social media, and print.
- Includes calendar planning, task assignment, and configurable workflows.
- Offers GraphQL API, Hub Import API, and webhooks.
- Lists more than 40 partners and integrations.
Watch out
- Pricing is available only on request.
- The platform is positioned for larger publishers with specific requirements.
Who it suits
Purple Pro is aimed at larger publishing houses that need configurable editorial workflows, multichannel publishing, or connections to external systems. It may suit teams coordinating content across web, apps, newsletters, social media, and print.
Verdict
Purple Pro brings editorial planning, content creation, and multichannel delivery into a configurable platform. Buyers need to contact Purple for pricing and discuss their use case.
The facts
Each one read from Purple Pro's own pages, with the date it was checked.
What it does
- AI
- Purple Prompts provides generative AI in the editor for routine tasks, with shared prompts and workflows for tasks such as tagging and topic discovery.checked 8 Oct 2026
- AI tools
- AI features support tasks including text creation, image optimization, SEO optimization and newsroom workflows.checked 9 Oct 2026
- API
- The platform supports a GraphQL API, a Hub Import API and webhooks for connecting systems and delivering content.checked 8 Oct 2026
- Audience
- Purple Pro is described as a customizable platform for larger publishing houses with specific requirements and external systems to integrate.checked 9 Oct 2026
- Cloud and security
- Purple Editorial describes managed cloud infrastructure with 99.99% uptime, single sign-on, isolated customer environments and continuous vulnerability monitoring.checked 8 Oct 2026
- Content delivery
- Purple describes a GraphQL API for custom development and integrations, alongside a content cloud for multichannel publishing.checked 9 Oct 2026
- Content editor
- Purple Editorial provides a media-neutral drag-and-drop editor for creating content for multiple channels.checked 9 Oct 2026
- Editorial tools
- Purple Editorial includes Kanban and calendar planning, configurable multi-stage workflows, asset management, wire feed imports and newsletter creation in the Hub.checked 8 Oct 2026
- Editorial workflows
- The platform includes an editorial calendar, task assignment and configurable workflows.checked 9 Oct 2026
- Hosting
- Purple Experience says its services are hosted on AWS in Frankfurt, with GDPR-compliant hosting, monitoring and backups.checked 8 Oct 2026
- Integrations
- Purple lists more than 40 partners and integrations, including Kordiam and Monday.com for planning and Piano, Frisbii and Poool for paywalls.checked 8 Oct 2026
- Partner integrations
- Purple Editorial lists print integrations including Aptoma, CX Fusion, Tango and PEIQ.checked 9 Oct 2026
- Pricing
- The publisher page directs prospective customers to book a demo and does not state a price.checked 9 Oct 2026
- Product
- Purple Pro is the more comprehensive, customizable publishing platform for larger publishers with specific requirements or external systems to integrate.checked 8 Oct 2026
- Publishing
- Purple lets editorial teams create content once and publish it across web, apps, newsletters, social media and print.checked 8 Oct 2026
- Purpose
- Purple Pro is a modular publishing platform for media companies to create and publish content across channels.checked 9 Oct 2026
- Security and hosting
- Purple Experience says its services are hosted on AWS in Frankfurt and include GDPR-compliant hosting, monitoring and backups.checked 9 Oct 2026
- Social integrations
- Purple says more than 10 social networks are directly integrated and also names Buffer and Hootsuite as connection options.checked 9 Oct 2026
- Support
- Purple invites prospective customers to discuss their use case with its experts and book a demo.checked 9 Oct 2026
The company
- Company
- Purple is a brand and product of sprylab technologies GmbH, based in Berlin, Germany.checked 8 Oct 2026
- Founded
- Purple says it launched in 2013 as a tablet solution for magazines and newspapers.checked 8 Oct 2026
- Headquarters
- Berlin, Germanychecked 28 Sep 2026
Money
- Planning integration
- Purple says Kordiam can synchronize with its editorial planning workflows.checked 9 Oct 2026
Where it runs
- Platforms
- Purple Experience offers managed news websites and ePaper and edition apps; the publisher page also describes native apps and custom front ends through the API.checked 8 Oct 2026
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