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Annum vs Purple Pro

Annum

7.7#1 in marketing resource management softwareFrom $99 a month
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What both publish

FactAnnumPurple Pro
Founded2020Purple says it launched in 2013 as a tablet solution for magazines and newspapers.
IntegrationsAnnum advertises bidirectional synchronization with project-management, production, and measurement applications through Workato connectors.Purple lists more than 40 partners and integrations, including Kordiam and Monday.com for planning and Piano, Frisbii and Poool for paywalls.
PurposeAnnum is integrated marketing planning software that brings campaigns, channels, content, and online and offline tactics into one calendar view.Purple Pro is a modular publishing platform for media companies to create and publish content across channels.
SupportStarter includes email support without chatbots, while the maker also offers onboarding, training, premium support, and strategic services as add-ons.Purple invites prospective customers to discuss their use case with its experts and book a demo.

Annum plans

  • Starter$99 a month
  • Advanced$99 a month
  • Enterprise$99 a month

Purple Pro plans

No prices published.

Pick Annum if…

Annum suits marketers and teams coordinating campaigns across channels, including organizations working with external agency partners. It is intended for laptop use rather than phones or tablets.

Pick Purple Pro if…

Purple Pro is aimed at larger publishing houses that need configurable editorial workflows, multichannel publishing, or connections to external systems. It may suit teams coordinating content across web, apps, newsletters, social media, and print.

Charts they share