PureSMS

What PureSMS is

PureSMS sends business-to-person SMS through a web portal and API. The portal handles individual, bulk, mail-merged, and scheduled messages, plus Excel or CSV imports, contact lists, and campaign analytics and reports. Messages can be sent as one concatenated message up to 900 characters or split automatically for unlimited length. Virtual mobile numbers accept replies, and automated responses are available. A REST API supports integration into other systems; the maker also lists no-code Zapier integration. Pay-as-you-go SMS costs $2.80, paid once, billed per SMS part sent, ex VAT; international rates vary by destination. Validated charities can use the Charity rate of $2.35, paid once, also per SMS part sent. A Virtual Mobile Number for two-way messaging is listed at £10/mo. Messages longer than 160 GSM characters or 70 Unicode characters are divided into segments. The maker says its systems are certified to ISO 27001, ISO 9001, and ISO 22301, and describes GDPR compliance, PECR sender checks, and fraud controls including sender verification and traffic monitoring. The product is presented for small businesses as well as larger companies or the public sector.