Pulley
Pulley is a paid web platform for cap-table and equity management, aimed at founders and finance teams at high-growth companies.
What Pulley is
Pulley is a paid web platform for cap-table and equity management, aimed at founders and finance teams at high-growth companies. It tracks ownership, employee equity plans, offer letters, fundraising models, and equity issuance. Supported awards include RSUs, ISOs, NSOs, RSAs, warrants, and phantom grants, with advanced vesting, employee portals, tax reporting, and valuation support. Token tools cover token cap tables, vesting and unlock schedules, agreements, distributions, analytics, and reporting. Integrations named by Pulley include Gusto, Bamboo, Workday, Rippling, Slack, Front, Salesforce, and GitHub. Startup costs $1,200 a year for up to 25 stakeholders; Growth costs 3500.00 USD for the first year for up to 40. Enterprise and specialized plans use custom or unstated pricing. Pulley states SOC 2 Type II certification, GDPR compliance, encryption, role controls, audit logs, testing, and ongoing audits. A 14-day trial is available.
Good
- Traditional and token equity management
- Advanced vesting and employee portal
- Named HR, CRM, and collaboration integrations
- SOC 2 Type II and GDPR claims
- 24/7 cap-table expert access
Watch out
- No free plan
- Startup plan covers up to 25 stakeholders
- Growth first-year price is 3500.00 USD
- Several plans require contacting Pulley
Who it suits
Pulley is designed for founders and finance teams managing company ownership, employee awards, fundraising, or token programs. Carta customers can trial migration data for two weeks, though additional documents do not transfer.
Verdict
Pulley covers broad equity workflows, token administration, integrations, and stated security controls in one web platform. Review stakeholder limits and plan-specific pricing before choosing an edition.
Plans and prices
From Pulley's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $1,200 a year | First 25 stakeholders included · cap table management · share certificates · templated SAFE, Option, and RSA agreements · fundraise modeler · interactive offer letters · communications hub · concierge onboarding · $1200 per year for up to 25 stakeholders |
| Growth | $3,500 a year | First 40 stakeholders included · includes Startup features · 409A valuations · custom SAFE, Option, and RSA agreements · option exercises · Rule 701 · Form 3921 · board approvals · HRIS integrations · $3500 for your first year for a team of up to 40 |
| Distributions | Priced on request | 25 stakeholders included · custodian and multi-sig integrations · automated token distributions · payroll sync · automatic tax calculation and withholding · admin approval before funds are sent · Price not stated; contact Pulley above 25 stakeholders |
| Enterprise | Priced on request | Everything in Growth · ASC 718 stock-based compensation reporting · custom reporting · managed equity administration services · secondary liquidity solutions · Custom enterprise pricing |
| Token Cap table | Priced on request | 25 stakeholders included · token unlocks and vesting schedules · token agreements · analytics and reporting · works with any chain · 83(b) election tracking · Price not stated; contact Pulley above 25 stakeholders |
| Valuations | Priced on request | 1 valuation included · additional valuations require contacting Pulley · Starting at; price not stated |
The facts
Each one read from Pulley's own pages, with the date it was checked.
What it does
- Data use
- Pulley says it does not monetize customer data and that customers own their data.checked 7 Oct 2026
- Equity management
- The platform supports cap table tracking, employee equity plans, offer letters, fundraising modeling, and equity issuance workflows.checked 7 Oct 2026
- Integrations
- Pulley names Gusto, Bamboo, Workday, Rippling, Slack, Front, Salesforce, and GitHub among its integrations.checked 7 Oct 2026
- Intended users
- Pulley says its platform is designed for founders and finance teams at high-growth companies.checked 7 Oct 2026
- Notable limit
- Pulley's Carta migration trial includes information from exported cap table data; additional documents and files are not transferred during the trial.checked 7 Oct 2026
- Onboarding
- Pulley says its concierge team can set up and launch a cap table within 10 days.checked 7 Oct 2026
- Product
- Pulley provides a cap table and equity management platform for founders and finance teams, including management of traditional equity and tokens.checked 7 Oct 2026
- Security
- Pulley says it is SOC 2 Type II certified and GDPR-compliant, and uses encryption, role-based access controls, audit logging, penetration testing, and ongoing audits.checked 7 Oct 2026
- Support
- Pulley says customers have 24/7 access to cap table experts and reports an average support response time under five minutes.checked 7 Oct 2026
- Token management
- Pulley supports token cap tables, vesting and unlock schedules, token agreements, and token distributions.checked 7 Oct 2026
Money
- Trial
- Companies migrating from Carta can try Pulley with their cap table data for two weeks, with no commitment or contract.checked 7 Oct 2026
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