Propo

Overview

Propo turns a client brief, call notes, or guided prompts into a proposal draft for freelancers, studios, and agencies. It suits people who want to move from scoping to a branded proposal without starting from a blank page. Its combination of pricing tables, collaboration, approvals, and engagement tracking makes it a practical proposal workflow, though the monthly AI-draft allowance remains a meaningful constraint.

Key features

Drafts cover the narrative, scope, timeline, pricing, and next steps. This gives a team a useful starting structure, not a substitute for deciding what work to sell: teammates can refine scope and messaging before the proposal goes to a client.

Templates can reflect a user's fonts, colors, and voice, and pricing tables can present packages, options, and add-ons. That is a good fit for services with repeatable offerings; firms that build a substantially different estimate for every engagement may get less from reusable packages.

Proposals can be shared as branded links or embeds, and Pro adds PDF export. Client approval links support the review process, while view reports—including sections viewed—give teams a concrete signal for deciding when to follow up. Free users who need PDFs will need another sharing format or a paid plan.

Propo describes India-focused features including INR pricing and GST fields. It says traffic is encrypted in transit with TLS and passwords are one-way hashed. Payments are handled by PCI-DSS-compliant gateways, and Propo says it does not store full card numbers, CVV, or UPI PINs. Users own their proposals; the company says it does not sell user data and that users may request access, correction, or deletion, subject to legal retention requirements.

Pricing

Propo has a free plan and a Pro plan billed at ₹499/mo. Free includes 3 AI proposals per month, the AI proposal generator, basic templates, shareable proposal links, and email support. That is enough to try a small volume of client work, but the three-draft ceiling makes it a poor fit for regular proposal production.

Pro costs ₹499/mo and raises the allowance to 50 AI proposals per month. It adds premium templates, PDF export, no watermark, proposal history, and priority support. The larger quota and downloadable proposals make it the more workable option for freelancers, agencies, and sales teams producing proposals consistently, though 50 drafts still imposes a ceiling. Both plans are presented as monthly; the Free plan is billed ₹0/mo.

Platforms

Propo is web-based, so it is suited to people preparing and managing proposals through a browser.

Who it's for

Choose Propo if you sell services with scopes and pricing that can be organized into packages, want teammates to refine proposals, or need a view signal to time client follow-ups. Its India-focused INR and GST details may also suit businesses working with Indian clients. Look elsewhere if you routinely exceed 50 AI drafts a month or require PDF export without upgrading.

Pros and cons

• Pros: Drafts include scope, timelines, pricing, and next steps, giving teams a structured base to edit.
• Pros: Branded templates, package-oriented pricing tables, and team collaboration support a consistent proposal workflow.
• Pros: Section-level view reporting and approval links help guide follow-up and review.
• Cons: The Free plan is limited to 3 AI proposals per month, while Pro is capped at 50.
• Cons: PDF export is reserved for Pro, limiting the Free plan for users whose clients expect downloadable proposals.

Alternatives

Proposar is another web-based freemium option, with a free allowance of 3 proposals per month and 3 templates; consider it if those limits suit your workload.

FirstSlate offers a free plan with 5 active projects and 3 clients, alongside intake forms, proposals, contracts, invoices, and crew call sheets. It may fit better if proposals are one part of a broader project workflow.

Proposal Expert has a free tier with 3 proposals per month, 25 AI credits, 5 templates, 3 e-signatures per month, basic analytics, and 250 MB storage; compare it if those specific allowances fit your needs.

ProposalGrid offers a free plan with 5 active documents, 2 AI proposal drafts each month, and 3 saved blocks. It is worth considering if a smaller draft allowance is acceptable in exchange for a defined document and saved-block setup.

Ciela AI is a free web alternative.

Effie is a free web alternative.

The Decent Proposal offers local-first proposal drafting with a manual workflow, and may suit users who prefer that approach over AI-assisted drafting.

Handoff is a paid alternative with a free trial, available across web, mobile, desktop, and API platforms.

Browse more options in AI Proposal Generators.

Verdict

Propo is a strong fit for freelancers and small teams that want to draft, price, refine, and track service proposals in one web workflow. Its most compelling reason to choose it is the connection between reusable pricing presentation and client engagement signals. The main reason to look elsewhere is the hard monthly AI-draft cap, especially if your workload regularly exceeds Pro's 50 proposals or you need PDF export on the free plan.