Professor ARPDAU

What Professor ARPDAU is

Professor ARPDAU is a web-based set of analytics and geographical pricing tools for teams working on free-to-play mobile games. Its calculators model retention, estimate lifetime value, assess campaign break-even timing, and forecast daily active users and revenue. The retention calculator fits a curve to observed D1, D3, D7, and optional D30 retention data; at least two observations are needed, and a 0% observation is excluded. The LTV predictor uses ARPDAU and the sum of the game's retention curve. For campaign analysis, the break-even tool estimates when a paid cohort's revenue exceeds acquisition cost using CPI, observed LTV, and retention metrics. The DAU tool models daily users from installs and retention scenarios, then estimates revenue with ARPDAU. Its geographical pricing feature can adjust in-app prices across countries where an app is available, with country targeting and adjustments controlled by the user. It accesses apps linked to a Google Play Console account through Google's API and the user's credentials. Free modeling tools require no account; the site says company data is not stored on its servers. Pricing is freemium, with a free plan and paid options from $19.95.