Professor ARPDAU
Professor ARPDAU is a web-based set of analytics and geographical pricing tools for teams working on free-to-play mobile games.
What Professor ARPDAU is
Professor ARPDAU is a web-based set of analytics and geographical pricing tools for teams working on free-to-play mobile games. Its calculators model retention, estimate lifetime value, assess campaign break-even timing, and forecast daily active users and revenue. The retention calculator fits a curve to observed D1, D3, D7, and optional D30 retention data; at least two observations are needed, and a 0% observation is excluded. The LTV predictor uses ARPDAU and the sum of the game's retention curve. For campaign analysis, the break-even tool estimates when a paid cohort's revenue exceeds acquisition cost using CPI, observed LTV, and retention metrics. The DAU tool models daily users from installs and retention scenarios, then estimates revenue with ARPDAU. Its geographical pricing feature can adjust in-app prices across countries where an app is available, with country targeting and adjustments controlled by the user. It accesses apps linked to a Google Play Console account through Google's API and the user's credentials. Free modeling tools require no account; the site says company data is not stored on its servers. Pricing is freemium, with a free plan and paid options from $19.95.
Good
- Free modeling tools require no account.
- Models retention, LTV, campaign break-even, DAU, and revenue.
- Geographical pricing supports country targeting and price adjustments.
- Free one-hour seminar is offered.
Watch out
- Retention modeling requires at least two observations.
- A 0% observation is excluded from the curve.
- Geographical pricing uses Google Play Console credentials.
Who it suits
It suits product managers and teams working on free-to-play mobile games who need retention, revenue, or campaign modeling. Android app publishers can also use its geographical pricing tool with a Google Play Console account.
Verdict
Professor ARPDAU combines free game-modeling calculators with a separate geographical pricing tool for Android apps. Check the retention-data requirement and Google Play Console access before relying on the respective tools.
Plans and prices
From Professor ARPDAU's own pricing page, checked 7 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Android Geographical Pricing | — | Google Play apps · Android geographical pricing · $19.95 plus $0.10 per in-app product to optimize your entire portfolio |
The facts
Each one read from Professor ARPDAU's own pages, with the date it was checked.
What it does
- Campaign analysis
- The break-even analyzer estimates how many days it takes a paid user cohort's revenue to exceed its acquisition cost, using CPI, observed LTV, and retention metrics.checked 7 Oct 2001
- Cookies
- The privacy policy says strictly necessary cookies are stored for the session and automatically deleted when the browser or tab closes or after 30 minutes of inactivity.checked 7 Oct 2001
- DAU and revenue
- The DAU and revenue predictor models DAU from daily installs and retention scenarios, then estimates daily revenue using ARPDAU.checked 7 Oct 2001
- Geographical pricing
- The pricing tool can automatically update in-app product prices across countries where an app is available, with country targeting and price adjustments controlled by the user.checked 7 Oct 2001
- Integration
- The geographical pricing tool queries apps associated with the user's Google Play Console account and works using Google's API and the user's credentials.checked 7 Oct 2001
- Intended users
- The site describes its tools for product managers and teams working on free-to-play mobile games.checked 7 Oct 2001
- LTV prediction
- The LTV predictor estimates user lifetime value by multiplying ARPDAU by the sum of the game's retention curve.checked 7 Oct 2001
- Notable limitation
- The retention and forecasting tools require at least two retention observations, and setting an observation to 0% excludes that data point.checked 7 Oct 2001
- Pricing access
- The geographical pricing page says no account or subscription is required and proposed in-app price changes can be viewed for free.checked 7 Oct 2001
- Privacy
- The site says no account is required for its free modeling tools and that company data is not stored on its servers.checked 7 Oct 2001
- Product
- Professor Arpdau offers free-to-play mobile game analytics tools and geographical pricing tools.checked 7 Oct 2001
- Retention modeling
- The retention curve calculator fits a regression curve using observed D1, D3, D7, and optional D30 retention data, with at least two observations required.checked 7 Oct 2001
- Session data
- The terms state that information submitted or collected through the website is stored temporarily for the duration of a browsing session.checked 7 Oct 2001
- Support
- The site offers a free one-hour seminar and directs technical support requests to [email protected].checked 7 Oct 2001
The company
- Headquarters
- British Columbia, Canadachecked 28 Sep 2001
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