Productsup
Productsup is a paid product content and feed management platform from Productsup, founded in 2010 and headquartered in Berlin, Germany.
What Productsup is
Productsup is a paid product content and feed management platform from Productsup, founded in 2010 and headquartered in Berlin, Germany. It imports product information, then helps teams clean, reshape, optimize, contextualize, and distribute that content to marketing and retail destinations. The feed workflow exports data in the format each channel requires, while data quality rules, digital asset management, and multilingual localization support help prepare catalog content. Productsup says it connects with more than 2,500 channels and integrations and processes over two trillion products per month. AI data services can generate, rewrite, translate, and enrich titles, descriptions, product types, and SEO text, and can publish product data to AI platforms including OpenAI and Perplexity. Productsup Connect supports custom import, enrichment, and export integrations, including APIs. Shopify support covers catalog and order imports plus order exports, with delta exports for changed products. The platform supports SAML 2.0 single sign-on, two-factor authentication, and ISO/IEC 27001 certification. Pricing is available on request.
Good
- Connects product content with over 2,500 channels
- AI can generate, translate, and enrich product fields
- Includes data quality rules and digital asset management
- Supports Shopify catalog and order workflows
- Offers SAML single sign-on and two-factor authentication
Watch out
- Paid platform with pricing available only on request
- Platform processes require custom setup for each channel
- Advanced capabilities target organizations with complex catalogs
Who it suits
Productsup suits organizations managing product catalogs across many marketing and retail channels. It is also relevant to teams needing multilingual content, custom integrations, Shopify connectivity, and enterprise security controls.
Verdict
Productsup combines feed workflows, product content management, AI enrichment, and broad channel connectivity in one platform. Its paid, request-based pricing and enterprise-oriented controls make it a fit for organizations with substantial catalog distribution needs.
Plans and prices
From Productsup's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Productsup enterprise platform | Priced on request | Enterprise feed management · product-content syndication · 2,500+ integrations · Custom quote |
| Productsup platform | Priced on request | Enterprise platform · pricing not stated; contact Productsup |
The facts
Each one read from Productsup's own pages, with the date it was checked.
What it does
- Advertising feeds
- The platform creates and optimizes product feeds for advertising channels including Google, Meta, TikTok, Pinterest, and Reddit.checked 15 Oct 2026
- AI channels
- Productsup says it can publish product data to AI platforms including OpenAI and Perplexity.checked 11 Oct 2026
- AI content generation
- AI Data Services can generate or rewrite titles, descriptions, SEO text, classifications, translations, and product-image background removal.checked 15 Oct 2026
- AI content tools
- AI data services can generate, rewrite, translate, and enrich product data, including titles, descriptions, product types, and SEO text.checked 11 Oct 2026
- Analytics
- The platform provides dashboards, monitoring, and Google Analytics integrations for evaluating product-content performance.checked 15 Oct 2026
- API client support
- Productsup publishes an OpenAPI specification for client generation but does not provide a PHP library.checked 15 Oct 2026
- API limitation
- Platform API product-data write endpoints were retired on 31 March 2025 for new integrations; Productsup directs new uploads to Stream API.checked 15 Oct 2026
- Authentication
- The platform supports SAML 2.0 single sign-on and two-factor authentication.checked 11 Oct 2026
- Backups and recovery
- Productsup says it makes incremental backups hourly and full backups daily, and can switch to another infrastructure region if needed.checked 11 Oct 2026
- Channel coverage
- Productsup says it connects product content with more than 2,500 channels and integrations.checked 11 Oct 2026
- Connector hosting
- Import connectors are self-contained applications that run on Productsup infrastructure and can be built by customers, integrators, or Productsup.checked 15 Oct 2026
- Content Portal
- Content Portal gives internal and external stakeholders controlled access to current catalogs, supports PNG, JPG, PDF, and MP4 assets, and allows CSV or Excel downloads.checked 15 Oct 2026
- Custom extensibility
- Productsup Connect supports import connectors, Stream API, Webhook API, export connectors, ETM API, and Export API.checked 15 Oct 2026
- Custom integrations
- Productsup Connect provides tools for building integrations to import, enrich, and export data, including APIs.checked 11 Oct 2026
- Data quality rules
- Yeschecked 22 Sep 2026
- Digital asset management
- Yeschecked 22 Sep 2026
- Documentation
- The help center covers onboarding, imports, data mapping, rule boxes, exports, monitoring, APIs, Content Portal, release notes, and best practices.checked 15 Oct 2026
- Feed workflow
- The platform supports importing product data, reshaping and cleaning it, then exporting it in the format each channel expects.checked 11 Oct 2026
- Funding
- Productsup says it raised more than $70 million in 2022 from Bregal Milestone and Nordwind Capital and acquired World of Content.checked 15 Oct 2026
Where it runs
- Browser requirements
- The platform and Content Portal are optimized for current Chrome, Firefox, Safari, and Chromium-based Edge versions.checked 15 Oct 2026
The company
- Company legal name
- The help center footer identifies the vendor as Productsup GmbH.checked 15 Oct 2026
- Founded
- Productsup is described as founded in 2010.checked 15 Oct 2026
- Headquarters
- Berlin, Germanychecked 28 Sep 2026
- Headquarters and size
- LinkedIn lists Berlin, Germany as headquarters and reports a company size of 201–500 employees.checked 15 Oct 2026
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