Plauti Deduplicate

C tier on Data Cleansing SoftwareScore 6.6 · #4 of 30

Android app: Not listed
Free plan: Yes
Runs on: api, self-hosted, Web

plauti.com

Summary

Plauti Deduplicate identifies duplicate CRM records, groups likely matches, scores them and applies configured merge rules. Teams can set exact or fuzzy matching fields, weights, thresholds, synonym lists and frequent-word exclusions for each object. Master-record and field rules determine which record remains and which values carry over; optional AI suggestions can assist manual merges. Groups over a chosen score can be merged automatically in scheduled jobs, while lower-scoring groups can wait for review. Detection supports standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records. For Salesforce, available options include Apex and REST APIs, Flow Actions, Apex plugins and Plauti CLI tools. Core capabilities run natively in the CRM, while large data processing can use Plauti Cloud or Desktop. The free Salesforce version is available through AppExchange, and a 14-day trial provides access to the fully powered version. Plauti says merging respects object permissions and sharing rules, with audit logs recording who merged what and when. Restore is available for supported objects, but converting a record to another object type is final.

Who it is for

Plauti Deduplicate is aimed at Salesforce and Dynamics 365 teams that need to find, prevent and merge duplicate records. It may suit teams that want to combine automatic merging with review of lower-scoring matches.

What is good

Supports exact and fuzzy matching rules.
Scheduled jobs can merge high-scoring groups automatically.
Covers standard and custom objects.
Merge activity is recorded in audit logs.
Free Salesforce version and 14-day trial are offered.

What to know first

Record conversion to another object type is final.
Full edition requires a trial or custom pricing.
Large data processing may use Plauti Cloud or Desktop.

Verdict

Plauti Deduplicate offers configurable matching and merge controls, with automation for stronger matches and review for weaker ones. Note that record conversion to another object type cannot be restored.

Plauti Deduplicate plans and pricing

All plans

Plauti Deduplicate for Salesforce (free version) Free Free version available from AppExchange; full edition features require a trial or custom pricing plauti.com · 30 Sept 2026

Plauti Deduplicate Not published Pricing based on record volume; Clean is priced by records + credits; custom package quoted by Plauti plauti.com · 30 Sept 2026

Compared on data cleansing software

Free plan: Yesplauti.com

Facts

Purpose: Plauti Deduplicate finds and resolves duplicate CRM records by grouping matches, scoring them, and applying configured merge rules.plauti.com · 30 Sept 2026
Matching: Users can configure exact or fuzzy matching fields, weights, thresholds, synonym lists, and frequent-word exclusions per object.plauti.com · 30 Sept 2026
Merge control: Master-record and field rules control which record survives and which values carry over, with optional AI suggestions for manual merges.plauti.com · 30 Sept 2026
Automation: Groups above a configured score can merge automatically in scheduled jobs, while lower-scoring groups wait for review.plauti.com · 30 Sept 2026
Objects and scale: Duplicate detection covers standard and custom objects, including comparisons across two object types, and Plauti says jobs can process millions of records.plauti.com · 30 Sept 2026
Platforms: Plauti Deduplicate is offered for Salesforce and Microsoft Dynamics 365 CE.plauti.com · 30 Sept 2026
Integration and APIs: For Salesforce, the product supports Apex API, REST API, Flow Actions, Apex plugins, and Plauti CLI tools.plauti.com · 30 Sept 2026
Processing options: Plauti says core capabilities run natively in the CRM, and large data processing can use Plauti Cloud or Desktop.plauti.com · 30 Sept 2026
Security: Plauti says its commitment to security is demonstrated by ISO 27001 certification.plauti.com · 30 Sept 2026
Permissions and audit: Merging follows existing object permissions and sharing rules, and audit logging records who merged what and when.plauti.com · 30 Sept 2026
Rollback limitation: Restore can bring back merged records on supported objects, but converting a record to another object type is final.plauti.com · 30 Sept 2026
Support: Plauti says its support team will pick up support requests within one working day.plauti.com · 30 Sept 2026
Free access: Plauti offers a free Salesforce version through AppExchange and a 14-day trial of the fully powered version.plauti.com · 30 Sept 2026
Intended audience: The product is presented for Salesforce and Dynamics 365 teams that need to detect, prevent, and merge duplicate records.plauti.com · 30 Sept 2026