Pictory
Pictory is a paid video creation service with text-to-video, image-to-video, AI avatars, and API access.
What Pictory is
Pictory is a paid video creation service with text-to-video, image-to-video, AI avatars, and API access. It supports videos up to 180 minutes long at a maximum resolution of 1080p, and commercial use is listed. A 14-day free trial is available. Starter supports one user with 2,400 video minutes per year, 5 GB storage, one brand kit, and 1,200 AI credits annually. Professional also supports one user and raises those allowances to 7,200 minutes, 20 GB, five brand kits, and 12,000 credits. Team starts at three users with 21,600 minutes, 100 GB, ten brand kits, and 28,800 credits. Enterprise starts at ten users with custom video minutes and storage and unlimited brand kits. API options include self-serve allowances of 7,200 video minutes and 1,440 ElevenLabs voiceover minutes yearly, or custom enterprise video minutes. Pictory was founded in 2020.
Good
- Text-to-video and image-to-video tools
- AI avatars supported
- Commercial use is listed
- Videos up to 180 minutes
- 14-day free trial
Watch out
- No free plan
- Maximum resolution is 1080p
- Enterprise allowances are custom
Who it suits
It suits individuals, teams, enterprises, and API users creating videos from text or images. Commercial users can consider it when the listed duration, resolution, and annual allowances fit.
Verdict
Pictory offers text and image video creation with AI avatars, commercial use, and API plans. Its user-based tiers and annual video allowances give buyers clear capacity categories, while enterprise pricing and limits require customization.
Plans and prices
From Pictory's own pricing page, checked 22 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Trial | — | 14 days |
| Starter | — | 1 user · 2,400 video minutes/year · 5 GB storage · 1 brand kit · 1,200 AI credits/year |
| Professional | — | 1 user · 7,200 video minutes/year · 20 GB storage · 5 brand kits · 12,000 AI credits/year |
| Team | — | 3+ users · 21,600 video minutes/year · 100 GB storage · 10 brand kits · 28,800 AI credits/year |
| Enterprise | — | 10+ users · Custom video minutes · Custom storage · Unlimited brand kits |
| API Self-Serve | — | 7,200 video minutes/year · 1,440 ElevenLabs voiceover minutes/year |
| API for Enterprises | — | Custom video minutes |
The facts
Each one read from Pictory's own pages, with the date it was checked.
What it does
- AI avatars
- Yeschecked 22 Sep 2026
- API access
- Yeschecked 22 Sep 2026
- Commercial use
- Yeschecked 22 Sep 2026
- Image-to-video
- Yeschecked 22 Sep 2026
- Maximum resolution
- 1080pchecked 22 Sep 2026
- Maximum video length
- 180checked 22 Sep 2026
- Text-to-video
- Yeschecked 22 Sep 2026
The company
- Founded
- 2020checked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
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