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HeyGen vs Pictory

HeyGen logo

HeyGen

9.1#2 in ai video generatorsFrom $24 a month
Free planAndroidiOSWebAPI
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What both publish

FactHeyGenPictory
AI avatarsYesYes
API accessYesYes
Commercial useYesYes
Free planYesNo
Image-to-videoYesYes
Maximum resolution4k1080p
Maximum video length60180
Text-to-videoYesYes

HeyGen plans

  • FreeFree
  • Creator$29 a month
  • Creator Annual$24 a month
  • Pro$49 a month
  • Business$149 a month
  • EnterprisePriced on request

Pictory plans

  • Free Trial—
  • Starter—
  • Professional—
  • Team—
  • Enterprise—
  • API Self-Serve—

Pick HeyGen if…

Avatar and translated video creation; Teams needing shared editing and review; Developers using an API or workflow integrations

Pick Pictory if…

It suits individuals, teams, enterprises, and API users creating videos from text or images. Commercial users can consider it when the listed duration, resolution, and annual allowances fit.

Charts they share