Pallyy
Pallyy is a social media management platform for planning, approving and publishing content.
What Pallyy is
Pallyy is a social media management platform for planning, approving and publishing content. Its tools include a content calendar, analytics, PDF reports, a shared inbox, link-in-bio pages, collaboration, competitor tracking, AI captions, a REST API and an MCP server. It publishes through each network's official API to Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google Business Profile, YouTube, X, Threads and Bluesky. A social set can hold up to 11 connected accounts for one brand or client. The free plan includes one social set, one user, 15 scheduled image posts per month, 200 MB of storage and 30 days of analytics history. Paid plans add unlimited scheduled posts, video and carousel publishing, client approvals and the social inbox. Clients and teammates can review, comment on and approve posts through a shared link without a Pallyy account. Pallyy runs in a web browser, with nothing to install. The company was founded in 2019 and is based in Australia.
Good
- Publishes to 11 named social networks.
- Free plan includes one user and one social set.
- Approval links work without a Pallyy account.
- Browser-based service requires nothing to install.
Watch out
- Free plan allows 15 scheduled image posts monthly.
- Free plan provides 200 MB of storage.
- Free plan analytics history is limited to 30 days.
- Video and carousel publishing are paid-plan features.
Who it suits
Pallyy is intended for social media agencies, freelance managers, multi-location businesses, in-house marketing teams, small businesses and creators. Its approval links may suit teams that need clients to review posts without an account.
Verdict
Pallyy brings publishing, planning, approvals and analytics together in a browser-based service. The free plan has defined post, storage and history limits; paid plans start at $20/mo billed annually.
Plans and prices
From Pallyy's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pro | $25 a month | 1 social set · unlimited posts · 1 user · 10GB storage · approvals · inbox · link in bio · API · monthly |
| Agency | $99 a month | 10 social sets · unlimited posts · 3 users · custom reports · shared sets · API · monthly |
| Scale | $199 a month | 30 social sets · unlimited posts · 10 users · custom reports · shared sets · API · monthly |
| Free | Free | 1 social set · 11 accounts per set · 1 user · 15 scheduled posts/month · 200MB storage · image posts only · forever |
| Pro (annual billing) | $20 a month | 1 social set · unlimited posts · 1 user · 10GB storage · approvals · inbox · link in bio · API · annual billing |
| Agency (annual billing) | $79 a month | 10 social sets · unlimited posts · 3 users · custom reports · shared sets · API · annual billing |
| Scale (annual billing) | $165 a month | 30 social sets · unlimited posts · 10 users · custom reports · shared sets · API · annual billing |
The facts
Each one read from Pallyy's own pages, with the date it was checked.
What it does
- Account limitation
- Each social set holds one account of each type, so a second brand requires another social set.checked 14 Oct 2026
- Analytics
- Analytics covers Instagram, Facebook and LinkedIn, with 30 days of history on Free and five years on paid plans.checked 14 Oct 2026
- Analytics limitation
- Pallyy says TikTok and X analytics are unavailable; X is restricted by the X API, while publishing remains available.checked 14 Oct 2026
- API
- Pallyy exposes a REST API at app.pallyy.com/api/v1 for social sets, post sets, media, uploads, notes, account information and Pinterest boards.checked 14 Oct 2026
- API security
- API keys use bearer authentication, can be scoped read-only or to selected social sets, and requests are limited to five per second per account.checked 14 Oct 2026
- Calendar
- Its content calendar uses drag-and-drop planning and includes queue scheduling on paid plans.checked 14 Oct 2026
- Core workflows
- It provides publishing, a content calendar, approvals, analytics, PDF reports, a shared inbox, link-in-bio pages, collaboration, competitor tracking, AI captions, a REST API, and an MCP server.checked 30 Sep 2026
- Documentation
- Public developer documentation includes authentication, rate limits, errors, pagination, endpoint references and MCP authorization guides.checked 14 Oct 2026
- Google API data
- Pallyy states that its use and transfer of information received from Google APIs follows Google's API Services User Data Policy, including Limited Use requirements.checked 30 Sep 2026
- Inbox
- Paid plans combine Instagram and Facebook messages and comments, LinkedIn and TikTok comments, and Google Business Profile reviews in one inbox.checked 14 Oct 2026
- Instagram limitation
- Instagram personal profiles are unsupported; business or creator accounts are required, and connecting without Facebook removes analytics, inbox, location, product-tagging and collaborator features.checked 14 Oct 2026
- Integrations
- The help center lists social integrations for Instagram, Facebook, LinkedIn, TikTok, Pinterest, Google My Business, YouTube, X, Threads and Bluesky, plus Canva, Unsplash, Dropbox, Box and OneDrive media integrations.checked 14 Oct 2026
- Legal name
- The company identifies itself in its site footer and key facts as Pallyy Pty Ltd.checked 14 Oct 2026
- Limit: bugs and publishing issues
- GetApp review excerpts mention LinkedIn posting problems, image-checking issues and confusion about how the Free plan's 15-post allowance rolls forward.checked 14 Oct 2026
- Link in bio
- Paid plans include hosted link-in-bio pages that can remove Pallyy branding.checked 14 Oct 2026
Where it runs
- Android app function
- The Android app sends reminders for scheduled Instagram carousels, stories and reels, downloads media and copies captions for manual posting.checked 14 Oct 2026
- Approvals
- Paid plans provide shared approval links where clients can review or approve posts without a Pallyy account.checked 14 Oct 2026
- Limit: mobile app capability
- Apple reviewers say the app has less functionality than the browser version and that its different interface can be difficult to use.checked 14 Oct 2026
The company
- Company history
- Pallyy says Tim Bennetto founded it in 2019 in New South Wales, Australia, and that the business has no outside funding.checked 14 Oct 2026
- Company size
- LinkedIn lists Pallyy as a self-owned company with 2–10 employees and headquarters in Melbourne.checked 14 Oct 2026
- Founded
- 2019checked 28 Sep 2026
- Headquarters
- Australiachecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Free plan limit
- The Free plan allows one social set, 15 scheduled image posts per month, one user, 200 MB of storage, and 30 days of analytics history.checked 30 Sep 2026
Alternatives to Pallyy
- 1
Planable
Free planAndroidiOSWebAPI9.0From $390 a year - 2
Buffer
Free planAndroidiOSWebAPI8.9From $5 a month - 3
Metricool
Free planAndroidiOSWebAPI8.9From $240 a year - 4
Social Champ
Free planAndroidiOSWebExtension8.9From $5 a month - 5
Later
Free planAndroidiOSWeb8.7From $225 a year - 6
Iconosquare
Free planAndroidiOSWebAPI8.7Free plan