Optable Collaborate

What Optable Collaborate is

Optable Collaborate provides purpose-limited clean rooms where partners can connect audience data for planning, analysis, measurement, and activation without directly sharing raw user data. Its no-code applications support audience overlap analysis, enrichment, lookalike modeling, prospecting, suppression targeting, and attribution measurement. Partners can collaborate across BigQuery, AWS, and Snowflake while data remains in the partner’s cloud environment. Publishers can use Flash Nodes to invite advertisers who are not Optable customers to self-serve collaborations at no cost to those invitees, without requiring a direct Optable contract. For collaboration with other clean room vendors, the platform supports the PAIR protocol and a dedicated PAIR Clean Room environment. Audiences can be delivered to Prebid and Google Ad Manager, or sent through Optable Syncs to DV360 and The Trade Desk for programmatic activation. Optable describes itself as a data processor acting on customer instructions, while publishers and media owners retain control of their first-party data. The platform includes a data-subject-request module with GPP or TCF string reading, opt-out processing, batch deletion, API-based management, and configurable cookie TTL. Pricing is available on request.