Nimbus Mediation
Nimbus Mediation helps mobile app publishers earn revenue from in-app advertising through programmatic auctions, direct deals, and reporting.
What Nimbus Mediation is
Nimbus Mediation helps mobile app publishers earn revenue from in-app advertising through programmatic auctions, direct deals, and reporting. It connects publishers to more than 60 demand sources, with Nimbus describing its auction as unbiased and awarding each impression to the highest bid. Publishers can set floors by geography, ad type, and size, and use dynamic floors that adjust to market conditions. The Deal Activation System lets publishers run their own sourced campaigns alongside open-market demand without extra setup or integration. Performance Insights provides advertiser-level views, average winning bids, exchange benchmarks, and comparisons between direct and open-marketplace results. Prebid Server demand can compete in the unified auction server-to-server without a new SDK; Google Partner Bidding can be activated in the dashboard after an SDK update. Nimbus lists integrations including Amazon Publisher Services TAM, Meta Audience Network, and Google AdMob Partner Bidding. It says data is encrypted in transit and at rest, and reports AICPA SOC-1 Type II certification. Pricing is on request, and publishers submit company and app details to explore the platform.
Good
- Connects publishers to over 60 demand sources
- Offers adjustable floors by geography, type, and size
- Runs direct campaigns alongside open-market demand
- Includes advertiser and exchange performance reporting
- Supports iOS and Android apps
Watch out
- Pricing is available on request
- Access requires a publisher inquiry
- Google Partner Bidding requires the latest Nimbus SDK
Who it suits
Nimbus suits mobile app publishers on iOS or Android seeking to manage ad demand, direct campaigns, and revenue reporting. It is geared toward publishers prepared to contact Nimbus to explore access.
Verdict
Nimbus combines auction mediation, direct campaign activation, and reporting for mobile publishers. Its pricing and access require contacting the company rather than using a public self-service download.
Plans and prices
From Nimbus Mediation's own pricing page, checked 8 Oct 2001.
| Plan | Price | What it gives you |
|---|---|---|
| Nimbus Mediation | Priced on request | No public price listed; contact Nimbus to explore the platform |
The facts
Each one read from Nimbus Mediation's own pages, with the date it was checked.
What it does
- Access limits
- Nimbus directs app publishers to submit their company and app details to explore the platform, rather than offering a public self-service download.checked 7 Oct 2001
- Additional demand
- Nimbus lists integrations or demand partnerships including Amazon Publisher Services TAM, Meta Audience Network, Google AdMob Partner Bidding, and Prebid Server.checked 8 Oct 2001
- Auction
- Nimbus describes its auction as zero-bias, with the highest bid winning.checked 8 Oct 2001
- Demand sources
- Nimbus says its mediation connects publishers to over 60 demand sources.checked 8 Oct 2001
- Direct deals
- The Deal Activation System lets publishers run sourced campaigns alongside open-market demand without extra setup or integration.checked 8 Oct 2001
- Floor controls
- Publishers can set and adjust floors by geography, ad type, and size, and Nimbus describes dynamic floors that adjust to market conditions.checked 8 Oct 2001
- Integrations
- Nimbus says Prebid Server demand competes in its unified auction server-to-server through the publisher’s existing integration, with no additional SDK required.checked 8 Oct 2001
- Mobile focus
- Nimbus’s publisher inquiry form requests iOS App Store and Android Play Store URLs, and Nimbus describes its product as mobile app mediation.checked 8 Oct 2001
- Prebid
- Prebid Server demand competes in Nimbus’s unified auction server-to-server, without requiring a new SDK.checked 7 Oct 2001
- Pricing availability
- The publisher inquiry page asks prospective customers to submit company and contact details to explore Nimbus, and does not list a price.checked 8 Oct 2001
- Privacy
- Nimbus says it does not resell or enrich user data and describes itself as GDPR-ready, CCPA-ready, and compliant with IAB TCF protocols.checked 7 Oct 2001
- Privacy compliance
- Nimbus says it is GDPR-ready, CCPA-ready, and compliant with IAB TCF protocols, and that it does not resell user data.checked 8 Oct 2001
- Purpose
- Nimbus powers in-app monetization with programmatic auctions, direct deal support, and reporting.checked 7 Oct 2001
- Reporting
- Performance Insights includes advertiser-level insights, average winning bids, exchange benchmarks, and comparisons of direct and open-marketplace performance.checked 8 Oct 2001
- Security
- Nimbus says data is encrypted in transit and at rest and reports AICPA SOC-1 Type II certification.checked 8 Oct 2001
- Support
- Nimbus says its team supports publishers from integration through optimization, including performance analysis, floor strategies, demand tuning, and bad-ad investigations.checked 8 Oct 2001
- What it does
- Nimbus Mediation helps app publishers monetize in-app inventory through programmatic auctions, direct deals, and reporting tools.checked 8 Oct 2001
- Who it serves
- Nimbus describes its publisher-side platform as a way for app publishers to access marketplace demand, manage direct deals, and scale in-app revenue.checked 7 Oct 2001
Where it runs
- Mobile platforms
- Nimbus case studies describe its mediation platform being used for publisher apps on iOS and Android.checked 7 Oct 2001
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