Nexxen Data Platform
Nexxen Data Platform brings first-party, Nexxen, and partner audience data together for audience discovery, enrichment, expansion, and advertising activation.
What Nexxen Data Platform is
Nexxen Data Platform brings first-party, Nexxen, and partner audience data together for audience discovery, enrichment, expansion, and advertising activation. Partners can upload their own data securely into Nexxen’s clean room or one they choose. The platform can add Nexxen and third-party data assets, with VIDAA ACR television-viewership data and PeerLogix streaming data among the examples named by Nexxen. Its tools support audience segmentation and reach expansion, while a proprietary identity graph combines identity solutions and deduplicates data for targeting, tracking, and measurement. Nexxen says it supports leading universal IDs and works with multiple identity partners. Advertisers can activate audiences through Nexxen DSP or selected third-party platforms; publishers can access audience data through server-side integrations. Other capabilities include Discovery insights for cross-screen contextual targeting beyond keywords, supply curation through Nexxen’s integrated SSP, and CTV activation. The platform is web-based. Nexxen was founded in 2007 and is headquartered in Tel Aviv, Israel. Pricing is on request; the product page directs prospective partners to contact Nexxen.
Good
- Combines first-party, Nexxen, and partner data.
- Supports audience segmentation and reach expansion.
- Activates through Nexxen and selected third-party platforms.
- Includes CTV activation and contextual audience insights.
Watch out
- Web is the only listed platform.
- Pricing is available on request.
- No trial terms are listed.
Who it suits
It suits advertisers and publishers seeking audience data, segmentation, and activation through Nexxen services or selected third-party platforms. It is also relevant to partners looking to use clean rooms, identity tools, or CTV activation.
Verdict
Nexxen Data Platform combines audience data, identity capabilities, and activation options for advertising partners. Prospective customers need to contact Nexxen for pricing and to discuss the service.
The facts
Each one read from Nexxen Data Platform's own pages, with the date it was checked.
What it does
- Activation
- Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners.checked 8 Oct 2026
- Advertiser use
- Nexxen says advertisers can onboard audiences, enrich them with its tools, and activate them across its stack or select third-party DSP and SSP platforms.checked 8 Oct 2026
- Audience
- The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph.checked 8 Oct 2026
- Audience expansion
- Nexxen says its proprietary applications can identify audiences and expand their reach.checked 8 Oct 2026
- Availability and pricing
- The product page directs prospective customers to contact Nexxen and does not display plan prices or trial terms.checked 8 Oct 2026
- Contextual targeting
- Nexxen says its Discovery tool provides audience insights for cross-screen contextual targeting beyond keywords.checked 8 Oct 2026
- Data sources
- Nexxen’s 2024 platform announcement names VIDAA ACR data, PeerLogix streaming viewership data, and third-party partnership data as examples of data assets.checked 8 Oct 2026
- Enrichment
- The platform can enhance user data with Nexxen’s unique data assets and third-party partnership data.checked 8 Oct 2026
- Identity graph
- Nexxen describes its proprietary identity graph as combining multiple identity solutions with built-in deduplication for targeting, tracking, and measurement of first-party data.checked 8 Oct 2026
- Identity partners
- Nexxen says it supports leading universal IDs and works with multiple identity partners.checked 8 Oct 2026
- Onboarding
- Users can securely upload their data into Nexxen’s clean room or one of their choosing.checked 8 Oct 2026
- Partner ecosystem
- Nexxen’s data and measurement partner page lists providers including Acxiom, AppsFlyer, Comscore, Dun & Bradstreet, Epsilon, and Foursquare.checked 8 Oct 2026
- Pricing
- The product page provides no listed price and directs prospective partners to contact Nexxen.checked 8 Oct 2026
- Privacy
- Nexxen describes the platform as supporting privacy-safe data onboarding and audience views through clean room capabilities.checked 8 Oct 2026
- Publisher use
- Nexxen says publishers can access proprietary and third-party audience data through server-side integrations to improve targeting, CPMs, and revenue opportunities.checked 8 Oct 2026
- Purpose
- The Nexxen Data Platform brings first-party, Nexxen, and partner audience data together to help users discover, enhance, scale, and activate audiences.checked 8 Oct 2026
- Supply curation
- Nexxen says supply curation offers streamlined deals and publisher first-party data through its integrated SSP.checked 8 Oct 2026
- Support
- The product page invites prospective partners to contact Nexxen to discuss what the company can do for them.checked 8 Oct 2026
- Universal IDs
- Nexxen says support for leading universal IDs can expand addressability across publishers and improve match rates and campaign measurability.checked 8 Oct 2026
The company
- Founded
- 2007checked 28 Sep 2026
- Headquarters
- Tel Aviv, Israelchecked 28 Sep 2026
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