Nexxen Data Platform
5.5#18 in data management platformsWeb
VisitNexxen Data Platform vs Permutive
What both publish
| Fact | Nexxen Data Platform | Permutive |
|---|---|---|
| Activation | Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners. | Advertisers can activate across more than 150 publishers and SSPs using a single Deal ID. |
| Founded | 2007 | 2014 |
| Headquarters | Tel Aviv, Israel | London, UK |
| Partner ecosystem | Nexxen’s data and measurement partner page lists providers including Acxiom, AppsFlyer, Comscore, Dun & Bradstreet, Epsilon, and Foursquare. | Permutive lists integrations across identity, data, NLP, activation, SSP, DSP, ad-server, curation-marketplace, social-media, CDP, and cloud-platform categories. |
| Pricing | The product page provides no listed price and directs prospective partners to contact Nexxen. | Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. |
| Support | The product page invites prospective partners to contact Nexxen to discuss what the company can do for them. | Implementation for vertical publishers is supported by a dedicated team tailored to goals such as audience extension, data monetization, or advertiser collaboration. |
Pick Nexxen Data Platform if…
It suits advertisers and publishers seeking audience data, segmentation, and activation through Nexxen services or selected third-party platforms. It is also relevant to partners looking to use clean rooms, identity tools, or CTV activation.
Pick Permutive if…
Permutive is aimed at publishers, advertisers, agencies, and retail media leaders who need audience data collaboration and activation. It may suit teams seeking clean-room collaboration across publisher and cloud partners without transferring data.