Nat
Nat is a personal CRM for staying in touch with contacts, clients, and leads.
What Nat is
Nat is a personal CRM for staying in touch with contacts, clients, and leads. It imports email and meeting activity from Gmail and Google Calendar, can bring in a contact book, and lets business owners import customer data from Stripe and Segment. Nat scans inboxes for unanswered conversations and offers one-click follow-ups with customizable templates. Before meetings, it emails a note prompt, then resurfaces those notes ahead of later meetings. Interaction data produces a closeness indicator and highlights contacts you may be losing touch with. Listed integrations are Gmail, Google Calendar, and Google Contacts; Outlook is not offered, and WhatsApp or SMS are not synchronized. Nat says its database is encrypted and hosted on AWS, email content is not imported, and Google API tokens are encrypted. The Magic plan costs $370 per year, while the student plan costs $97 per year. A 10-day trial and prorated annual refunds are available.
Good
- Imports Gmail and Google Calendar activity
- One-click follow-ups use customizable templates
- Meeting notes resurface before later meetings
- Closeness indicator flags fading relationships
- 10-day trial is available
Watch out
- No free plan
- Outlook integration is unavailable
- No WhatsApp or SMS synchronization
- Magic plan costs $370 per year
Who it suits
Nat is aimed at consultants, company owners, and freelancers who manage relationship-driven work. It fits users already relying on Gmail and Google Calendar.
Verdict
Nat combines contact history, follow-up prompts, and meeting notes for relationship-focused professionals. Check its Google-centered integrations and annual pricing against your communication setup.
Plans and prices
From Nat's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Magic (student) | $97 a year | Student discount · Magic plan · $97/year |
| Magic | $370 a year | Connect all your inboxes · Connect all your calendars · Unlimited follow-ups · Unlimited meeting prep emails · Founder email support · $370/year |
The facts
Each one read from Nat's own pages, with the date it was checked.
What it does
- Audience
- Nat says its personal CRM is designed for consultants, company owners, and freelancers who value relationships.checked 7 Oct 2026
- Automatic imports
- Nat says it imports email and meeting activity from Gmail and Google Calendar and can import a contact book.checked 7 Oct 2026
- Business data
- Nat says business owners can import customer data from Stripe and Segment.checked 7 Oct 2026
- Follow-ups
- Nat scans the inbox for unanswered email conversations and offers one-click follow-ups with customizable templates.checked 7 Oct 2026
- Integrations
- The pricing FAQ lists Gmail, Google Calendar, and Google Contacts, and says Outlook integrations are not offered.checked 7 Oct 2026
- Meeting notes
- Nat emails users before meetings so they can reply to log notes, and resurfaces those notes before later meetings.checked 7 Oct 2026
- Messaging limitation
- Nat says it does not sync with WhatsApp or SMS.checked 7 Oct 2026
- Product
- Nat describes itself as a personal CRM for staying in touch with contacts, clients, and leads.checked 7 Oct 2026
- Refunds
- Nat says it offers prorated refunds for annual subscriptions; its pricing FAQ example refunds the unused six months after six months of use.checked 7 Oct 2026
- Relationship signals
- Nat analyzes interaction data to show a closeness indicator and identify contacts the user may be losing touch with.checked 7 Oct 2026
- Security
- Nat says its database is encrypted and hosted on AWS, email content is not imported, and Google API tokens are encrypted.checked 7 Oct 2026
- Support
- Nat says its founder provides 24/7 email support to Magic plan subscribers.checked 7 Oct 2026
The company
- Company
- Nat's about page says the team began working on Nat in 2018 and operates remotely and part time.checked 7 Oct 2026
- Founded
- 2018checked 28 Sep 2026
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