MRI Engage CRM

What MRI Engage CRM is

MRI Engage CRM is a web-based leasing and resident engagement hub for multifamily teams, following leads from initial inquiry through renewal. It keeps prospect and resident interactions on one record and tracks each applicant’s progress. Task-driven workflows prioritize work and adjust as calls and messages arrive, while staff can communicate one-to-one or one-to-many in a consolidated view. Its AI voice agent answers and logs calls around the clock, handles routine questions, and routes emergencies and exceptions to a person. Guest cards sync in real time with MRI PMX Residential Management, keeping leads created or updated in either system current in both. MRI says Engage CRM also works with a variety of property management systems, including Yardi. MRI presents Engage Protect screening, Engage Pay rent payments, and Engage Apply leasing and resident portals as connected products in its front-office suite. The product page offers information requests and custom demos, with pricing available on request. MRI estimates implementation, onboarding, and training take approximately 60 to 90 days, depending on property count and additional capabilities. Phone support is listed for weekdays and weekends.