Mingdata DMP

What Mingdata DMP is

Mingdata DMP is a web-based advertising audience targeting and management platform. It helps brands understand user characteristics, identify high-potential audiences and direct marketing. The product offers more than 1,500 prebuilt audience tags across five levels and ten categories, as well as custom tags based on business needs such as ad interactions or geographic location. Its profiling compares audience segments with whole-network TGI data to identify notable interests. Lookalike modeling extends seed audiences using Miaozhen’s database, while cross-screen ID integration helps identify channels for reaching consumers. Mingdata DMP supports audience segmentation, one-click pushes to advertising platforms and a real-time API for traffic filtering; it states that identification rates exceed 90%. Analysis covers media contribution, ROI, consumer paths, frequency, conversion time and value, and multi-touch attribution. Listed privacy controls include data isolation, encrypted transmission, de-identification, data authorization and sensitive-data identification. The product also supports multi-party data interaction through privacy-preserving computation. It is described as a multi-tenant SaaS product ready for use after setup. Pricing and trial details are available by contacting Miaozhen.