Mingdata DMP vs Permutive
| Mingdata DMP | Permutive | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Android, iOS, Web |
| Collection methods | multiple consumer sources; ecosystem partners; real-time API | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | advertising platforms | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers |
Both are listed in Best Data Management Platforms. On Everything Xiaomi, Permutive scores higher on our published basis.