
Meta AI
Meta AI is a free assistant for answering questions, helping with tasks, and generating images.
What Meta AI is
Meta AI is a free assistant for answering questions, helping with tasks, and generating images. It can edit photos, including changing backgrounds or removing objects, and is available on the web and through Android, iOS, and macOS apps. Users can also access it through WhatsApp, Instagram, Messenger, Facebook, and Threads. The Meta AI app supports voice conversations, including while users multitask. Users can ask it to remember details, and it can use information they have shared on Meta products to personalize answers. The app also has a Discover feed for sharing and exploring how others use AI; nothing appears there unless a user chooses to post it. WhatsApp says personal messages and calls are end-to-end encrypted, and that Private Processing can generate responses to messages without Meta or WhatsApp reading them. WhatsApp also describes incognito chats as processed in a secure environment that Meta cannot access and that disappear when the chat ends. WhatsApp notes that these features may not be available to everyone. Some compute-intensive features have usage limits being tested.
Good
- Free for everyday use.
- Generates images and edits photos.
- Available on web, Android, iOS, and macOS.
- Supports voice conversations and multitasking.
- Accessible through several Meta apps.
Watch out
- Usage limits are being tested on some compute-intensive features.
- WhatsApp says features may not be available to all users.
Who it suits
Meta AI suits people looking for a free assistant with image generation, photo editing, voice conversations, and access through Meta apps. Its personalization options may suit users who want it to draw on details shared on Meta products.
Verdict
Meta AI brings image tools, voice, and personalization to a free assistant available across several platforms and Meta apps. Availability may vary, and some compute-intensive features have limits being tested.
Plans and prices
From Meta AI's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Meta AI | Free | Free for everyday use · usage limits are being tested on some compute-intensive features |
The facts
Each one read from Meta AI's own pages, with the date it was checked.
Where it runs
- App integrations
- Yeschecked 20 Sep 2026
- Mobile apps
- Yeschecked 20 Sep 2026
- Platforms
- Meta AI is available on the web, in its iOS and Android apps, and as a desktop app for Mac.checked 11 Oct 2026
- WhatsApp privacy
- WhatsApp says personal messages and calls are end-to-end encrypted, and Private Processing can generate responses to messages without Meta or WhatsApp reading them.checked 11 Oct 2026
What it does
- Assistant
- Meta AI is an assistant for answering questions, helping with tasks, and generating images.checked 11 Oct 2026
- Discover feed
- The Meta AI app includes a Discover feed for sharing and exploring how others use AI, and nothing is shared there unless the user chooses to post it.checked 11 Oct 2026
- Feature availability
- WhatsApp notes that Meta AI features may not be available to all users.checked 11 Oct 2026
- File uploads
- Yeschecked 20 Sep 2026
- Image generation
- Yeschecked 20 Sep 2026
- Image tools
- Meta AI can generate images and edit photos, including changing backgrounds or removing objects.checked 11 Oct 2026
- Incognito chats
- WhatsApp says incognito chats with Meta AI are processed in a secure environment that Meta cannot access and disappear when the user exits the chat.checked 11 Oct 2026
- Integrations
- Meta AI is available through WhatsApp, Instagram, Messenger, Facebook, and Threads.checked 11 Oct 2026
- Personalization
- Users can ask Meta AI to remember details, and it can draw on information they have shared on Meta products for personalized answers.checked 11 Oct 2026
- Voice
- The Meta AI app supports voice conversations and can use voice while the user multitasks.checked 11 Oct 2026
- Web search
- Meta says Meta AI can search across the web to provide recommendations and help users explore topics.checked 11 Oct 2026
The company
- Founded
- 2004checked 28 Sep 2026
- Headquarters
- Menlo Park, Californiachecked 28 Sep 2026
- Maker
- Meta’s company history page says Facebook launched in 2004.checked 11 Oct 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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