Menu Engineering System

What Menu Engineering System is

Menu Engineering System is a web-based tool for examining restaurant menu performance through profitability, popularity, contribution margin, food cost, and sales quantity. It accepts food cost, menu master, and POS sales data, with workflows to map, validate, and manually edit the information. Using menu engineering logic, it groups items as Stars, Puzzles, Plowhorses, or Dogs. A dashboard, popularity-versus-contribution quadrant, class distribution, and export-ready outputs help users consider which dishes to promote, reprice, improve, retain, or remove. The analysis depends on food cost, menu price or menu master, and POS sales quantity data. The product describes mapping sales data to menu items but does not name specific POS integrations. It is aimed at restaurants, cafés, QSRs, cloud kitchens, hotels and hospitality F&B teams, consultants, and food business founders. Purchase access is tied to the registered email, and the product page describes one-time purchase with lifetime access. The listed Launch Access plan is ₹1,499, paid once. The product page says it currently has no return policy.