Lexer CDP
Lexer CDP is a customer data platform built for retail teams working across customer, product, and operational decisions.
What Lexer CDP is
Lexer CDP is a customer data platform built for retail teams working across customer, product, and operational decisions. It brings customer data together so teams can ask questions in plain language, create audiences, and send them to connected tools. Its Lexi assistant can highlight opportunities, risks, and trends, recommend actions, activate segments, track campaigns, and learn from outcomes. Lexer lists more than 100 connectors, including Shopify, Klaviyo, Salesforce, Google Ads, and HubSpot. The platform supports real-time profiles, identity resolution, audience activation, and data ingestion. Lexer says it is SOC 2 certified; Lexi actions are permissioned, logged, and reversible. Lexi runs within AWS Bedrock, and Lexer says data is not shared with external models or personal information used in AI processing. Small reversible actions may proceed automatically, while larger ones require sign-off. APIs read and write profiles, transactions, and customer-event data, subject to authentication and rate limits. Pricing is available on request.
Good
- Built specifically for retail teams.
- Lists more than 100 connectors.
- Supports real-time profiles and identity resolution.
- Lexi actions are permissioned, logged, and reversible.
Watch out
- Pricing is available on request.
- APIs are subject to rate limits.
- Profile Read API is not for large-scale extraction.
Who it suits
Lexer CDP suits retail teams that need to bring customer data together, build audiences, and activate them in connected tools. It may also fit organizations looking for implementation and customer-insights services.
Verdict
Lexer CDP combines customer data, audience activation, and Lexi-assisted analysis for retail teams. Organizations should review its request-based pricing and API limits when assessing fit.
Plans and prices
From Lexer CDP's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Lexer CDP | Priced on request | Based on customer database size · unlimited users · no seat costs · no activation fees · Pricing tailored to data volume; services scoped to needs; implementation options vary. |
The facts
Each one read from Lexer CDP's own pages, with the date it was checked.
What it does
- AI data handling
- Lexer says Lexi runs within AWS Bedrock, does not share data with external models, and does not use personal information in AI processing.checked 9 Oct 2026
- AI guardrails
- Lexer says small reversible actions can proceed automatically while larger actions wait for user sign-off.checked 9 Oct 2026
- API access
- Lexer offers APIs to read and write profiles, transactions, and customer-event data; APIs require authentication and are subject to rate limits, and some may require approval or incur additional costs.checked 9 Oct 2026
- Audience
- Lexer says the platform is built specifically for retail and supports teams making decisions about customers, products, and operations.checked 9 Oct 2026
- Features
- Lexi can surface opportunities, risks, and trends in customer data, recommend actions, activate segments, track campaigns, and learn from results.checked 9 Oct 2026
- Implementation
- Lexer offers self-serve guided, hybrid, and fully managed implementation options.checked 9 Oct 2026
- Integrations
- Lexer lists integrations including Klaviyo, Shopify, Dotdigital, Yotpo, Google Ads, TikTok, Meta, Attentive, Braze, Salesforce, Emarsys, Magento, Mailchimp, Marketo, and HubSpot, and says it has 100+ connectors.checked 9 Oct 2026
- Product
- Lexer describes its product as an agentic CDP that unifies customer data, answers questions in plain language, builds audiences, and sends them to connected tools.checked 9 Oct 2026
- Profile API limit
- The Profile Read API is intended for low-latency profile reads and is not intended for large-scale profile data extraction.checked 9 Oct 2026
- Security
- Lexer states that its platform is SOC 2 certified and that Lexi actions are permissioned, logged, and reversible.checked 9 Oct 2026
- Services
- Lexer offers customer insights and strategy, campaign and audience optimisation, measurement and performance, and technical solutions and enhancement services.checked 9 Oct 2026
- Support
- Lexer says its team provides strategy and roadmaps, analytics and reporting, and project and program management.checked 9 Oct 2026
The company
- Headquarters
- Melbourne, Victoria, Australiachecked 28 Sep 2026
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