Kubico
Kubico is a data management platform for online casinos, sportsbooks, and other betting operators.
What Kubico is
Kubico is a data management platform for online casinos, sportsbooks, and other betting operators. It brings together first-party data from sources such as pixels, server connections, offline records, CRM and payment systems, then lets teams build behavioral, demographic, and value-based audience segments with a visual rules engine. Live audience counts update as rules are assembled. Kubico says audiences can be activated across more than 150 destinations, including programmatic, social, search, in-app, email, and connected TV. Its described AI tools include predictive FTD scoring, bid adjustments, creative rotation, and daily optimization recommendations. The platform lists integrations with advertising, analytics, and CRM services, and says it can work alongside existing CRMs and DSPs. It describes GDPR and CCPA compliance, EU data residency, opt-out propagation, and responsible-gaming controls including geo-fencing and self-exclusion handling. Kubico offers a standard 90-day proof of concept for one market. Pricing is on request; its programmatic service says it works with operators spending from €50k/month upwards.
Good
- Builds segments with live audience counts.
- Ingests CRM, payment, offline, and behavioral data.
- Supports activation across more than 150 destinations.
- Includes geo-fencing and self-exclusion handling.
- Offers a standard 90-day proof of concept.
Watch out
- Pricing is on request.
- Programmatic service targets spend from €50k/month upwards.
- ISO 27001 is in progress; SOC 2 Type II audit is underway.
Who it suits
Kubico suits online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks. It may fit teams seeking audience segmentation and activation alongside existing CRMs and DSPs.
Verdict
Kubico combines audience management, activation, and responsible-gaming controls for iGaming operators. Pricing is not published, and its programmatic service is aimed at operators spending from €50k/month upwards.
Plans and prices
From Kubico's own pricing page, checked 29 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom commercial structure | Priced on request | Platform fee tiered by activation volume and operator size · performance pricing tied to qualified FTDs · no per-seat licensing |
The facts
Each one read from Kubico's own pages, with the date it was checked.
What it does
- Activation
- The platform says it supports one-click audience activation across more than 150 destinations, including programmatic, native, social, search, in-app, and email.checked 29 Sep 2026
- AI features
- Kubico describes predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations.checked 29 Sep 2026
- Audience builder
- Its visual rules engine supports behavioral, demographic, and value-based audience segments, with live audience counts as rules are built.checked 29 Sep 2026
- CRM compatibility
- Kubico says it integrates with Optimove, Smartico, Solitics, and Fast Track, and is designed to work alongside existing CRMs and DSPs.checked 29 Sep 2026
- Data ingestion
- Kubico ingests first-party data through pixels, server-to-server connections, offline sources, CRM, payment, behavioral, and third-party signals.checked 29 Sep 2026
- Integrations
- Listed integrations include Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, GeoEdge, Income Access, Meta, TikTok, and The Trade Desk.checked 29 Sep 2026
- Minimum spend
- Its programmatic service page says it works with operators spending from €50k/month upwards.checked 29 Sep 2026
- Proof of concept
- Kubico offers a standard 90-day proof of concept for one market with an agreed audience, channel set, and success metric.checked 29 Sep 2026
- Responsible gaming
- Kubico describes geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling.checked 29 Sep 2026
- Security and compliance
- The platform says it is GDPR and CCPA compliant by default, keeps EU data in the EU, and propagates opt-out flags across channels.checked 29 Sep 2026
- Security certifications
- Kubico lists ISO 27001 as in progress and says its SOC 2 Type II audit is underway.checked 29 Sep 2026
- Support and onboarding
- Kubico says most operators activate their first audience within 28 days and offers a 30-minute product walkthrough.checked 29 Sep 2026
- What it does
- Kubico is a data management platform for online casinos and sportsbooks that builds, segments, and activates first-party audiences across marketing channels.checked 29 Sep 2026
- Who it is for
- Kubico says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks.checked 29 Sep 2026
The company
- Company history
- Kubico says it launched in London in 2014 as an iGaming demand-side platform and later rebuilt as a data management platform.checked 29 Sep 2026
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
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