Kubico vs Permutive

Kubico

6.2 #7 in Data Management Platforms

About Kubico

Permutive

6.3 #4 in Data Management Platforms

About Permutive
KubicoPermutive
Free planNoNo
Free trialNoNo
Paid from——
Open sourceNoNo
Platformsapi, WebAndroid, iOS, Web
Collection methodspixel; SDK; server-to-server API; offline data; CRM and payment sync; third-party data enrichmentfirst-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections
Audience segmentationYesYes
Lookalike modelingYesYes
Real-time activationYesYes
Activation destinationsprogrammatic; native; social; search; in-app; email; connected TVSSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers
CTV activationYes—

Both are listed in Best Data Management Platforms. On Everything Xiaomi, Permutive scores higher on our published basis.